Hiway Theatre celebrates its new neon tower

posted by Michael Zoldessy on January 11, 2012 at 5:59 am

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JENKINTOWN, PA — The Hiway Theatre in Philadelphia’s suburbs, installed its new Neon Tower on December 27, 2011. An official lighting ceremony will be free to the public on Sunday January 22, 2011 at 5PM. Tickets to the catered reception inside the theater following the lighting ceremony will be for sale from January 4 here.

The nineteen foot tall Neon Tower was manufactured by Bartush Signs. Replacing the original vertical sign that was in place from 1940 until the 1980s, the new sign is in the same Art Moderne style and has the same dimensions. The new sign is burgundy with yellow letters, antique gold neon, and aluminum trim.

The vertical sign cost nearly fifty thousand dollars. The nonprofit organization that rescued the Hiway Theatre in 2003 and renovated the theater raised the funds for the sign from private donors, from the Pennsylvania Historic and Museum Commission, the Revitalization Fund/Facade Program Grant administered by the Jenkintown Community Alliance, the borough of Jenkintown, and the Montgomery County 2011 Community Revitalization Program. Next year, in 2013, the Hiway will celebrate its 100th Anniversary!

(Thanks to Howard B. Haas for providing the photo.)

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