January 12, 2012
By Ing. Juraj Misun, PhD. – Ing. Ivana Misunova Hudakova, PhD.
This fall the Israeli cinema operator Cinema City International rebranded all three Slovak multiplexes AuPark, Eurovea and Polus) from Palace Cinemas into its own brand Cinema City. A small Slovak chain, owned by the local film distributor Tatrafilm, experienced a problem as its miniplexes were similarly named (City Cinemas). To avoid customer irritation, even both companies do not have any theater in the same cities, the brand had to be changed.
To the surprise of many marketing experts, Tatrafilm revived the since 2005 inactive brand Ster Century Cinemas. The miniplexes in Kosice and Zilina will be rebranded soon and two new three-screen theaters in Prievidza (Korzo) and Spisska Nova Ves (Madaras) will have the new brand from its opening later this year.
Ster Century Cinemas was originally a subsidiary of Ster Kinekor (currently the largest cinema operator in South Africa), with operations in Ireland, Czech Republic, Poland, Hungary, the UK, Spain, Greece and Slovakia.
December 20, 2011
LOS ANGELES, CA — With the closing of the Laemmle Sunset 5 last month, it’s been rough for art-house theaters in Los Angeles. However, newcomers like Sundance Cinemas and Alamo Drafthouse are still planning on entering the market. While they think there’s plenty of room for providing a luxury experience, the neighborhoods of Los Angeles can only support so many such theaters. Laemmle is trying to fight this by expanding into less competitive areas.
Read more in the Los Angeles Times.
(Thanks to DavidSimpson for providing the photo.)
November 4, 2011
The Star reports another healthy quarter for IMAX. Their revenue was significantly boosted by the new Harry Potter and Transformers movies. With the new Spiderman and Batman movies next year, they anticipate even bigger results.
October 5, 2011
According to the Boston Globe Sony has announced that effective next summer, they will no longer pay theaters for 3-D glasses for their films. This is in anticipation of a couple blockbusters. It’s unclear who will cover the cost and who should be doing that is certainly a valid question.
September 26, 2011
September 14, 2011
JAKARTA, INDONESIA — Thanks to its presence on the country’s negative investment list, Hollywood pictures have had a hard time finding a place lately in Indonesia. A company called Group 21 has made it difficult by placing heavy import restrictions on outside films.
Read more in the Associated Press.
September 7, 2011
With ticket sales eroding, some theater chains are wary of offering deep discounts like utilizing Groupon and the recent MoviePass program. Do you think they make their money back off of these customers in the long run?
September 2, 2011
Following the lead of other studios, Miramax is making some of its library available through Facebook for a nominal fee.
Read more at Internet Retailer.
September 1, 2011
According to the Ledger Enquirer, Carmike is taking over the small Georgia chain, MNM Theatres. It shoudn’t be that rough of a transition though as the leading MNM executive will still operate them for at least the next five years and Carmike will pay to convert all their screens to digital.