March 4, 2011
NEW YORK, NY — The movie industry is often one of the last to notice shifts in consumers and respond, but according a an article in the New York Times, both the studios and theater owners are noticing a graying of the audience and responding both in terms of films that are more substantive and in theater amenities. Boomers, in their youth, were raised on film and then moved away as studios catered heavily to the youth market when they reached their middle years. Now, as more and more retire, studios are rethinking the projects to greenlight and theaters are looking at more 21+ services and food offerings.
“There is an older audience that is growing, and it’s an underserved audience, which makes for an obvious and important opportunity,” said Nancy Utley, co-president of Fox Searchlight, whose “Black Swan” has sold over $100 million at the North American box office. If the core audience for a particular film is over 50, she noted, “that’s now a gigantic core.”
The very young still go to the movies more than anyone else — especially on those all-important opening weekends — but distribution executives say they are getting harder to lure in huge numbers. Social networking has sped up word of mouth, turning teenagers and young adults into more discerning moviegoers — a phenomenon pushed along by rising prices. People age 18 to 24 bought an average of seven tickets per person in 2010, down from eight in 2009.
The full story can be read here.
The March 4th, 2011 issue of “Entertainment Weekly” tackles “How to Fix the Movies”…and provides advice on how to make better movie theaters in regard to issues such as ticket prices charged, what services, i.e. drinks, meals, reserved seating, etc.
Examples provided of better movie theaters include the Academy in Portland OR, Alamo in Austin TX, AMC Mainstreet in Kansas City MO, Big Picture in Seattle WA, Cinebistro in Miami FL, Cinefamily, LA CA, Rerun Gastropub in Brooklyn NY, Theatres at Canal Place New Orleans LA.
March 2, 2011
ROCHESTER, NY — The Food and Drug Administration (FDA) has approved the sale by Kodak of a new laser digital projection system to theaters without requiring individual theater sites to obtain special permits to use it as is typically the case when laser-powered devices are used in places of entertainment. Kodak expects the new system to be available for purchase by theater operators within two years, claiming that the new system promises sharper, clearer images for both 2D and 3D films.
Moore notes that KODAK Laser Projection Technology is a key ingredient to potential improvements in digital cinema picture quality for both filmmakers and movie-goers. “This laser technology is a significant breakthrough that promises to have a positive ripple effect throughout the cinema world,” adds Moore. “We at Kodak have always endeavored to provide filmmakers with the best possible tools with which to tell their stories. That philosophy has served us well for more than a century, and we will continue nurturing that partnership long into the future.”
There is more at Business Wire.com.
February 28, 2011
In this great story from IFC, the writer discovers our website and discusses how it changed his perspective on how he looks back on his childhood theaters.
That’s one of the things I love about Cinema Treasures. Each theater’s page is devoted entirely to reader submissions. Most of these readers are employees of those theaters, often writing with lenses just a shade less rose-colored than mine. It’s hilarious to compare the beautiful images in my head with their unflinching accounts of reality.
February 25, 2011
After a consolidation on the Polish exhibition market in recent years, a new operator entered one of the largest eastern European markets with population of about 38 million habitants and around 39 million cinema admissions (2009). Cinama3D declares in its business plan it will focus on medium-sized Polish cities with less than 100,000 habitants and will offer latest Hollywood blockbusters and local productions.
The first site with this brand opened in the middle of January in Klodzko (the region of Lower Silesia) as a part of the 34 million Zloty (approximately 12 million US dollar) extension of the shopping gallery Twierdza. The cinema has three screens with a total capacity of 720 seats (two screens with 180 seats and one with 360 seats) and forty employees. All three screens are 3D-capable. Technical equipment includes analog projectors Kinoton, digital projectors Barco and Doremi DCP servers.
With significant lower opening prices (up to 45 per cent discount) the site sold more than four thousand tickets in its first weekend, a very good result for this region.
February 23, 2011
Let us say that you are traveling abroad and decide to take in a film at the local cinema treasure. You might be surprised at what is offered at the concession stand or at what the person next to you is happily enjoying. As you drive in on your snowmobile to the drive-in in Kautokeino, Norway, they will be ready with tasty and nutritious reindeer meat. In Korea, film fans like dried cuttlefish with their popcorn.
There is more (if you can stomach it) in this article from Woman’s Day.
February 18, 2011
February 17, 2011
The number of screens in Germany fell the fifth time in row and landed at the current number 4,699. Ninety-five screens were new openings or renovations, but on the other side 130 screen were abolished. More than a quarter of the screens (1,301; 27,7 %) is a part of multiplex cinemas.
The German Federal Film Board (Filmförderungsanstallt; FFA) also reported a reduction in the number of theatres (from 1,744 to 1,714) and a decrease in the number of seats (from 819,320 to 809,510). According to the FFA “more dramatic because irreversible” was the drop in cities or communities with at least one theater. There were 22 less cities or communities with a movie theater.
February 15, 2011
LOS ANGELES, CA — The nation’s two largest cinema chains, AMC and Regal, have announced the formation of a joint enterprise to acquire and distribute independent films. The venture may exacerbate the increasingly tense relationship between studios and exhibitors, as the studio releases will now compete for screening space with the films distributed by the Regal-AMC operation. Apparently, the federal government’s relaxation of the rules stemming from the 1948 Consent Decree over the years contributed to the establishment of the enterprise.
AMC and Regal hope in part that by acquiring their own movies for distribution they will fill the supply-and-demand gap created by Hollywood’s downshift in movie making. From 2007 to 2010, the number of movie releases in the U.S. dropped 16%, according to Box Office Mojo. At the same time, the theater industry’s trade group estimates that the number of screens in the country has risen 3%, making fewer pictures available for a larger number of screens.
And with attendance flat over the last five years and down 5% in 2010, theater owners have been experimenting with ways to draw more people into their venues, such as showing live sports events and concerts.
There is more in the L.A. Times.
February 14, 2011
If you find the 3D classes handed out in most theaters today simply too dull and unfashionable, your image might be enhanced by what fashion trendsetter Armani has to offer: A fifty-eight dollar pair of 3D specs. Armani cautions that they are not to be worn outside of a theater auditorium.
“The perfect fusion of 80’s retro design and modern appeal with an updated classic navigator design, the Armani Exchange 3D glasses meet the highest standards required for 3D movie theater viewing,” wrote Armani in a statement. “The optically correct 6-base curved lenses with circular polarized technology will allow 98+ percent of visible light through which will provide edge-to-edge distortion-free viewing in a movie theatre environment.”
The story appeared at TGDaily.com.