August 24, 2011
In an interview in the Press-Enterprise, Damon Rubio, EVP of Operations for UltraStar Cinemas, discusses changes in the moviegoing experience. Unlike many major theater chains, UltraStar is finding success in refurbishing older multiplexes.
Well what happens is the little six-plex or eight-plex down the road is a pit, it’s not maintained, no one’s watching it. Over time, on the books, it looks like that theater is not making any money. So they shed it, they get rid of it. Well the reality is, that theater could be very profitable if someone just paid attention to it, gave it love and care. And that’s where our company comes in.
(photo by Patrick Crowley)
NEW YORK, NY — With new theaters offering fulls meals in the New York, Gawker investigates a new trend that may help turn the theater business around.
Soon gone will be the days of stale popcorn with chemical butter sauce and watery Diet Coke. Instead we’ll be feasting upon croquettes and deviled eggs. Movie theaters are getting fancy.
August 19, 2011
August 10, 2011
Erbil Cinemas has made a commitment to build 30 new cinemas in Iraq. They’ll mostly show Hollywood films but could provide a venue for more local filmmakers to find an audience.
Read more in the at Rudaw.
August 9, 2011
August 3, 2011
This might not seem like big news to many as a lot of us have been paying more than $8 on average for a long, long time, but the average ticket price has crossed that threshold. Of course, just about everything is going up in inflation these days.
July 28, 2011
MEDFORD, MA — A new photography exhibit, “Silver Screenings”, will look at modern movie theaters from a variety of angles.
Read more at Medford Patch.
July 26, 2011
CHAMPAIGN, IL — With Netflix prices on the rise, students evaluate the advantages of spending that money on going out to the theater. With the generation maybe not as used to the moviegoing experience, it’s interesting to see how they weigh the options.
Read more in the Daily Illini.
July 21, 2011
One of the more interesting promotional tie-ins I’ve seen lately. Columbia is forming an alliance with foursquare for the marketing of their upcoming film, “30 Minutes or Less”. For those not familiar with the mobile app foursquare, users “check-in” wherever they go to receive points and tell friends where they are. With this promotion, users that check-in at movie-related locations could win extra prizes.
Read more in the PR Newswire.
Thanks to Irish Typepad for providing the photo.
July 19, 2011
According to Hollywood News IMAX and AMC will be opening up 10 more theaters to complement the existing bunch where they already do revenue share on. I have a feeling that the crazy numbers Harry Potter did this weekend got them thinking that maybe they should make some more money together.