Long the territory of straight advertisements, Twitter and Foursquare are teaming up with National Cinemedia to make pre-show features more interactive. It sounds like there will still be ads in one form or another but they’ll be served up as engagement opportunities with social media.
Read more in Digital Trends.
May 23, 2013
EAST GREENVILLE, PA — Patrons of the Grand Theater are getting the best of both worlds with a top-shelf modern cinema experience in a historic theater. They proudly present a wide array of programming without ads and only one trailer, all with digital presentation.
Read more in the Montgomery News.
(Thanks to HowardBHass for providing the photo.)
PRAIRIE VILLAGE, KS — Another dine-in cinema concept is debuting in the Kansas City area with the opening of Standees. The restaurant portion of the complex is just as important as the theaters but they share in mission in providing an all-in-one entertainment experience for the evening.
Read more in the Kansas City Star.
May 22, 2013
May 21, 2013
VASSAR, MI — The Vassar Theatre has served the small town of Vassar since 1937 and has survived TV and flooding over the years. But this cinema treasure faces a new challenge as it must spend $65,000 for a digital projector. The theater has set up a Kickstarter fundraising campaign to raise money to pay for the digital projector.
Additional details with video are available at WJRT.
(Thanks to Tinseltoes for providing the photo.)
May 20, 2013
FLINT, MI — The John Eberson designed Capitol Theatre has been approved for a $500,000 grant from the Michigan State Housing Development Authority contingent on receiving funding of an additional $9.5 Million from other sources which would allow for completion of the atmospheric theater’s restoration.
Additional details are available in the Flint Journal.
(Thanks to Chuck1231 for providing the photo.)
May 16, 2013
SAGINAW, MI — Ground will be broken by Goodrich Quality Theatres for a new 10-screen cinema to replace the Saginaw 12 which will be torn down after the new cinema opens by Christmas. During construction, two of the Saginaw 12’s screens will be torn down so it will operate with the remaining ten screens.
Further details are available in the Saginaw News.
May 15, 2013