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Theaters
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Today
Social media gets in on the pre-show
Long the territory of straight advertisements, Twitter and Foursquare are teaming up with National Cinemedia to make pre-show features more interactive. It sounds like there will still be ads in one form or another but they’ll be served up as engagement opportunities with social media.
Read more in Digital Trends.
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May 23, 2013
A mix of new and old at the Grand Theater
EAST GREENVILLE, PA — Patrons of the Grand Theater are getting the best of both worlds with a top-shelf modern cinema experience in a historic theater. They proudly present a wide array of programming without ads and only one trailer, all with digital presentation.
Read more in the Montgomery News.
(Thanks to HowardBHass for providing the photo.)
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Standees in Prairie Village combines upscale restaurant, movie theaters
PRAIRIE VILLAGE, KS — Another dine-in cinema concept is debuting in the Kansas City area with the opening of Standees. The restaurant portion of the complex is just as important as the theaters but they share in mission in providing an all-in-one entertainment experience for the evening.
Read more in the Kansas City Star.
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May 22, 2013
Moore Warren takes hit from tornado
MOORE, OK — The Moore Warren and IMAX, which is one of the top grossing theatres in the country as well as consistently the highest attended was heavily damaged in the tornado in Moore Monday. The area by the IMAX building has turned into a triage area.
Read more in the Huffington Post.
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Boyd volunteer blogs from Vietnam
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May 21, 2013
Vassar Theatre asking for help to acquire digital projector
VASSAR, MI — The Vassar Theatre has served the small town of Vassar since 1937 and has survived TV and flooding over the years. But this cinema treasure faces a new challenge as it must spend $65,000 for a digital projector. The theater has set up a Kickstarter fundraising campaign to raise money to pay for the digital projector.
Additional details with video are available at WJRT.
(Thanks to Tinseltoes for providing the photo.)
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May 20, 2013
Capitol Theatre approved for a $500,000 grant
FLINT, MI — The John Eberson designed Capitol Theatre has been approved for a $500,000 grant from the Michigan State Housing Development Authority contingent on receiving funding of an additional $9.5 Million from other sources which would allow for completion of the atmospheric theater’s restoration.
Additional details are available in the Flint Journal.
(Thanks to Chuck1231 for providing the photo.)
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How to Spot a Theater in Philadelphia
PHILADELPHIA, PA — With the Boyd Theatre in the spotlight so much lately, Hidden City took the opportunity to discuss techniques for finding other dormant theaters. It’s a great piece with pictures that display the various uses these buildings have today.
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May 16, 2013
Groundbreaking for new cinema to replace the Saginaw 12 slated for May 17
SAGINAW, MI — Ground will be broken by Goodrich Quality Theatres for a new 10-screen cinema to replace the Saginaw 12 which will be torn down after the new cinema opens by Christmas. During construction, two of the Saginaw 12’s screens will be torn down so it will operate with the remaining ten screens.
Further details are available in the Saginaw News.
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May 15, 2013
Highland saves the Lory
HIGHLAND, IL — Patrons responded to the Lory Theatre’s call for help and they’ve raised enough for a digital projector. They’re still hoping to raise enough for another one to solidify their future.
Read more plus watch a video on it at KSDK.
(Thanks to Norman Plant for providing the photo.)