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Excerpt from 1870 NY Illustrated article in two parts:
The Opera House is just completing a one-year renovation project.
I had the opportunity to tour it recently and the result is stunning to say the least. Of course, always a thrill to see grand old theaters still open and appreciated by a community.
Here’s a link to today’s Herald Tribune with some great photos:
Could you send an image of your find? Or upload to photobucket or some site that we could visit.
Here is the closest image that I have from the 50s.
Here’s the 1938 pic….
8 years shy of its 100th birthday. Sad day indeed. I remember, as a10 year old, standing on the south side of 23rd Street watching the fire and the firemen.
I vividly remember standees from AT WAR WITH THE ARMY and TONKA being thrown out on the street.
The theater had closed on June 15 to make way for the ILGWU Co-Op development. The site became a bank, a Chicken Delight and other “necessities”.
I still miss this place and I hope someday to find images of the long foyer, the staircase and the concession area. Jerry
1925 Closed For Repairs images
Happy New Year. Jerry
1946 shot of WILD BILL HICKOK RIDES & CANAL ZONE
Happy New Year. Jerry K
Current eBay auction has a nice 1955 image of the theater. Jerry
Here’s a beauty from 1960. jerry k
I just found an image from the LAFFMOVIE days. Does anyone know when it converted to the EMPIRE name. I think the image is 1954.
Ed, I was thinking the same thing. When did the Victory revert back to mainstream features? jerry
I might be interested in the old posters, would you be willing to sell them seperately? If so, please email me
And once in the 50s, as I posted in April ‘06.
Still searching for that 50s programming from my misspent youth. My dad would go down to the newsstand on 23rd & 8th for the Night Owl edition around 8pm, and I’d make him wait while I watched the Terrace marquee change in the distance.
I assume that the Terrace went to double features after the RKO 23rd Street opened in ‘38 with double bills. The films in Warren’s ad were RKO and Universal films which the RKO circuit would have played after the Broadway opening.
I recall The Terrace showing a lot of MGM & Paramount, in the 50s, which they may have booked after they played at the nearest Loew’s theater, The Sheridan.
But I also recall the Realart re-releases, Roy Rogers Republic films, and a Francis the Talking Mule (U-I- film) so the RKO may have passed on some of the lesser U-I double features.
The search continues…..
Good. We might see more foreign, independent, and revival films and miss out on Ocean’s 18. Theater owners will have to make going to the theater an event again. Dish night, anyone?
A friend sent me a slightly larger image. The marquee reads:
BANKO 16 WAYS TO WIN PLUS 5 BIG JACKPOTS
FREE COMIC BOOKS TO ALL KIDDIES
WED FREE DISHWARE
You can hold on to the medal. Jerry
The first images that I’ve found in a 5 year search. It’s 1941, before my time there. If anyone has images of The Terrace please let me know. Thanks to Kenardo in Chelsea for this one:
Patrick, you guys have allowed us to relive many great memories. Take 25 hours. (Only kidding) Thanks for this great service. jk
Here’s a shot of the groundbreaking for the theater. Probably in early 1961. Sign states that opening was scheduled for Easter 1962, they missed it by about 9 months.
Taken from 35mm MovieTone, probably played in RKO theaters hyping the new theater.
Here is the photo that Warren mentioned. A lot of great detail in it. This is the way that I like to remember the Deuce in the 50s. Harmless action flics at most theaters. Desert Rats playing at the Empire, so it does appear to me a 1953 image by William Klein. jerry k
NY Times has a fantastic slide show of Rev Ike’s church.
The article requires a paid subscription but the slide show is free.
I agree, Joe. The article captures my memory of 42nd in the mid 50s to early 60s. The only thing risque that I recall was the Brandt theaters showing Coming Attractions of nudist films during a Audie Murphy double feature. My dad put his fedora over my eyes. The nudist film was probably playing in one of the theaters east of Broadway since the Victory was still showing action and even Bowery Boys double features in the early 60s.
Funny that you mention Cagney. 42nd had all of the old WB films when Dominant Pictures did a mass re-release in 1956-57 timeframe. I remember “The Roaring 20s” with “Black Legion”. And “Capt. Blood” with “Desparate Journey”.
And I would never had walked out on a Bowery Boys epic which they never played my local RKO or Loews.
Great stuff. jerry k
A different angle of the marquee change that I posted above, shows another double feature booking in 1962. Not too long before The Victory went to adult fare. j
An RKO promo in 1958, April 19 to May 31. Flyer with discount admissions to SAturday morning Kid Shows ($.20 instead of $.30). 7 consecutive weeks of a “surprise” film with the regular double feature. And a “star stamp collection”. Great times.
Where were the Squire and Times theaters? I thought he meant the Times Square theater but that was tame action flix in the 50s-60s. Jerry K
How long did you work there, metz?