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In response to ‘theatrefan’ – Lincoln Square was originally to have a rather lackluster design by Gensler under the old regime at Loews, Alan Friedberg and the USA Cinemas gang. Sony put them out to pasture early in the construction phase and Jim and Barrie Loeks took over. They had Gensler add the indoor box office on the street level (it was originally to be in the window where the video display ended up), they added the 3 cinemas in the cellar, and had him ramp up the overall decor up a couple of notches. For whatever reason they didn’t use his services on future projects (maybe they didn’t like him, maybe he didn’t like them, maybe he decided he would rather design office buildings or supermarkets. Who knows?). When they decided to re-do 84th Street the Loeks' we’re looking for someone who would deliver an imaginative design, not necessarily a carbon copy of Lincoln Sq. They liked Rockwells work at Le Bar Bat on 57th Street, so they gave him a shot and were pleased with the result. And the rest is history.
So who actually has the lease and operates this since Loews left? I’m sure Nokia, Best Buy and now Play Station just pay to have their name on it and have nothing to do with the operation. It looks like they sign on for five year deals.
If they are digital and have kept any of the 35/70’s it would be in the main theatre as there is space in the booth. Cinemas 2 and 3 in the cellar each have tiny booths, originally with one film projector and one 3-stack platter and it was crowded, #2 opened in 1991 with a 35/70 machine. The two small cinemas in the cellar, 4 & 5, shared a big booth with plenty of space, but the screens are so small the 70mm would be pointless. Cinema 6 on the street level of the stagehouse had a tiny booth. #7 in the flyloft might work, the booth was a little bigger, but the screens in 6 &7, while wider than 4 & 5 in the cellar, they were not as wide as 2 & 3. From the beginning the only place 70mm made any sense in that theatre was in Cinema 1, the original, restored auditorium.
In the past couple days on WCPN-FM 90.3 someone was interviewing a woman previously associated with The Front Row theater and presently involved in some capacity with Playhouse Square. I wasn’t really paying attention so I didn’t take note of the names. My ears perked up, however, when the woman from Playhouse Square stated that the State Theater will be closed for a while for re-painting. She then stated that the lobby of the Ohio Theater is going to be demolished and re-built as it was before fire gutted it in the 1960s, which for the most part was the way it was at the 1922 grand opening. The photo on the overview page here is the way it was in 1922. After the fire in the ‘60s Loews re-built it as a typical modern suburban mall theater lobby with red walls, red carpet and flat acoustic tile ceiling with recessed can-lights. The theater by then was on its downhill trajectory (and would finally shut down in 1969) so not a lot of dollars or brain cells were expended on post-fire repairs. Playhouse Square’s remodeling was nice, but in no way resembled the original.
Yes, Cinema 3 was indeed the brainchild of Donald Rugoff. Although I worked for C5Ltd in the post-Rugoff era, I don’t recall ever being in Cinema 3. Aside from its location and the fact that they took phone reservations I couldn’t tell you much more about it.
Cinema 3 (with an Arabic 3, not Roman) was in the Plaza Hotel, in a former disco on the lower level in the northeast corner of the building. When the lease was up in the early 1990s the hotel had other plans for the space, I believe it became a health club, operated for the benefit of the hotel guests.
I saw no evidence of an organ as the building was being stripped to the four walls and roof in 1989 or 90. With the exception of the balcony structure and the concrete box that was the projection booth, everything else, including the closed restaurant, was down the first day.
StanMalone: this was the home office from when it opened until when they merged with Harcourt Brace Jovanovich and became Harcourt General. Once that happened the theatre division moved to an office building across the street, the address was 12-something (4 digits) Boylston. The Flutie Pass theatre came along in the final chapter of the GCC story. Maybe certain departments were relocated over there, but the HQ remained opposite the C.H. Cinema til the end.
Back in the day, when this theatre was nearing completion, we were having a managers meeting in the Cleveland division and it was pointed out that GCC Prexy Mr. Smith (as Variety referred to him once or twice), was heavily involved in the build-out of this theatre. In addition to the layout, he picked out the finishes, resulting in the decor appearing a little more up-market than ordinary General Cinemas. Someone in authority told us, with a bit of sarcasm, that Mr. Smith has picked gold-plated flush handles for the toilets and urinals.
Now that the N.A. Super Lux is open at the other end of the parking lot, what has become of this former General Cinema? Has it been demolished, or stripped out and occupied by some retail operation? Any current photos?
R.I.P.Parma Theatre10/17/1936 – 12/09/2014
So have they made any other upgrades to the place other than the seats? New carpeting maybe? Wallpaper? New upscale concession menu? Also, with the upgrade(s) what is the new admission price?
Anybody know what’s happening here? Has it been converted to some other use, demolished or is it just sitting empty?
An article on the demolition in today’s Parma Sun News:
By Maura Zurick, Northeast Ohio Media Group
Email the author | Follow on Twitter
on December 08, 2014 at 3:09 PM, updated December 08, 2014 at 7:02 PM
PARMA, Ohio — After the dust cleared Monday, piles of brick, glass and metal littered the Ridge Road spot where the Parma Theater stood for 78 years.
The demolition came with no warning, said Mayor Tim DeGeeter, who learned of the wrecking ball from Councilwoman Deborah Lime, who worked with the Friends of the Parma Theater to try to save it.
“This morning’s demolition came as a surprise to us,” DeGeeter said in a statement. “As this is private property, the city has no standing in this. Our concern is making sure that our residents are safe, that the demolition is done properly and in compliance with city laws.”
The theater closed in 2012, and shortly after, a fire started in the lobby causing $750,000 of damage. The blaze was ruled arson by the Ohio Division of State Fire Marshal and the Ohio Bureau of Criminal Investigation, and the case is still open.
The Friends of Parma Theater tried to save the movie theater from the wrecking ball for nearly two years. Lime said she found out about the demolition from Facebook and phone calls.
“There truly will be a huge void and a loss to the area with the theater gone,” she said and thanked the volunteers who tried to save it.
The efforts to save the theater spanned from impractical, including a resident’s plan to buy the theater for $1 and convert it into a cat sanctuary, to fundraising to turn it into a community arts center.
Owner Norman Barr had to fix 20 building code violations or tear the theater down before Dec. 11 court date.
Demolition crews started around 8 a.m. By mid-afternoon the front of the theater was a pile of debris.
“As a resident of Polish Village and Parma I am deeply saddened and dismayed that the owners have chosen to demolish the building,” said Kathy Mabin, a member of the Friends of Parma Theater.
Mabin said Barr gave the Friends an inflated price and unreasonable time limit, only after the theater was the subject of news coverage.
“So now the community will suffer, gone is the history, gone is the hope to reclaim the building and make the space useful, and what is left behind is a gaping hole left by their destruction,” she said.
Parma resident Wayne Mesker, one of the original members of Friends of Parma Theater, came to watch the theater where he saw “Transformers” and “Spider Man” come down.
“It’s a sad day here in Parma,” Mesker said. “It didn’t have to be this way.”
According to local radio news reports, the Parma Theatre was flattened today. They also state that the group that was trying to save it was given no notice that it was coming down today.
wmjp: The materials I have are the photographs posted in the photos section here, a project manual and a set of architectural and mechanical drawings for the alterations of 1988. I do not have the drawings for the original construction in 1961, Mr. Geller had them as reference for “as built” conditions and would bring both sets [1961 and 1988] when we had owner/architect/contractor meetings, and when he visited the site several times a week while the project was underway and I looked at them several times when the original conditions differed from the 1988 drawings.
The project manual and drawings I have are labeled:
Abraham W. Geller & Associates
24 West 25th St. NY NY 10010
To the best of my recollection the 1961 drawings were labelled in a similar manner, and had the NYC Dept. Of Buildings approval seal affixed, making Geller the architect of record. I dont recall seeing Mr. Schlanger listed, but then I never had those drawings in my possession to study as I did the 1988 drawings. Mr. Geller did speak of him, though.
I’m sure Mr. Geller has gone to the big drafting table in the sky, as he was quite elderly in 1988, and I never heard if there was a successor firm that would have his files.
Mr. Schlanger was involved in many theaters including the Murray Hill, Sutton and Beekman for Rugoff, the original Framingham Cinema in Boston for GCC and ‘The Cinema’ in D.C. to name a few.
Regarding the Lincoln Center connection, I read something about that here too, but I did not post that info. I was unaware of it until I read it here.
hdtv267: In other areas of the country they have taken some of their aging, smaller but still profitable theatres
[ http://cinematreasures.org/theaters/7740/comments ] and installed the reclining seats and upgraded the concession operation, plus they have installed ‘MacGuffin’s Bar’ in the lobby, serving beer, wine and spirits that you can drink there or take to your seat. Have they done that here? I’m curious to know if that creates problems in that particular theatre, especially if they are still booking it as an action house.
Brooklyn’s Ridge Park Square theater now offers plush recliners, full bar and pizza
Brian Byrne, Northeast Ohio Media Group Feb 14, 2014
BROOKLYN, Ohio – A multimillion renovation of the AMC Ridge Park Square Cinema 8 will be officially unveiled Friday night, offering moviegoers plush power recliners, full bar service and expanded refreshment options.
Started in September, this is the first major upgrade for AMC Ridge Park, and it coincided with a similar project at AMC Westwood Town Center Cinema 6 in Rocky River. Kansas-based AMC has said the goal of the initiative, mirrored at roughly 25 locations nationwide, is to revolutionize what it means to go to the movies by bringing the comforts of home to the theater.
“The best possible guest experience is at the heart of everything we do. Whether that’s through numerous food and drink options, a full bar, incredibly comfortable chairs or an amazing movie presentation, we want our guests to be excited about coming out to the movies again and again,” AMC Executive Vice President for Development Mark McDonald said in a statement.
The recliners replace the traditional fold-down seating, and allow guests to stretch their legs. Capacity in each of the eight theaters has been significantly reduced to accommodate increased spacing between rows.
“It’s already leading to incredible feedback,” AMC Public Relations Director Ryan Noonan said.
Every screen and sound system has been replaced, and are now all fully digital and 3D capable, Noonan said.
Out in the lobby, guests will now find “MacGuffins Bar,” featuring on-tap and bottled beer, wine, cocktails and even a margarita machine. Drinks can be enjoyed at the bar – named after a term coined by filmmaker Alfred Hitchcock – or inside the theater.
The snack bar still has old favorites like Goobers and Milk Duds, but has added hot options including chicken tenders, mozzarella sticks and pizza to the menu, now presented via a large digital screen. A “very popular” Coca-Cola Freestyle machine gives guests the ability to mix a wide variety of flavors, Noonan said.
The facility has also received fresh paint and carpeting, improved bathrooms and new signage on the façade.
The Brooklyn and Rocky River theaters are in shopping centers owned by Cleveland’s Zeisler Morgan Properties, Inc.
“We’re thrilled AMC is adding such extensive upgrades to both locations in Brooklyn and Rocky River. The renovations will redefine moviegoing in Cleveland and will significantly enhance the entertainment options for our shopping centers,” Zeisler Morgan President Shannon Blackwell said.
In anticipation of a rise in demand, both theaters are instituting a reserved seating policy. More information is available at amctheatres.com/ridgeparksquare and amctheatres.com/westwood.
Was the new seating installed on the original sloped floor, or have the auditoriums been converted to stadium seating?
Under the photo tab on this page, the second pic from the left – looks mostly demolished to to me. While another theatre may be built on that site, the building that closed in December 2011 is, for the most part, gone.
BTW, based on the previously mentioned photo, the status of this theatre should be changed to ‘Demolished’.
I’m surprised that nobody has commented on the photo added Aug. 13, showing that the Avco Center Cinema has nearly vanished from the face of the earth. So much for the alleged conversion that was supposed to save it.
Joe, what did it in, lease expiration or DLP conversion feasibility?
The last permit issued by the DoB was for conversion from a theater to retail store, dated 11/05/2004. I don’t know if the permit expires at some point if work has not commenced, but it would be uncharacteristic of the city to leave something like this open-ended.
I was never in the Plaza. By the time I came to Cinema 5 “The Queen” (aka Alexandra) was reigning there. OMG the stories about her! She claimed Mr. Rugoff gave her a lifetime contract to manage the Plaza. Ass’t mgrs had a shelf life of a week, new floor staff about a day. By all accounts she was a terror so I steered clear of the place because I was new and needed my job, although I really wanted to see the inside of it. She lived over near the Beekman somewhere, and she always had the armed Burns guard walk her home at night because she thought one or all of the ass’t mgrs or staff members that she fired would kill her on the street. An older woman usher at C I&II, a very nice pleasant lady who never had anything bad to say about anybody, was sent over there to be the assistant. After two days she came back boiling mad, slamming doors, and using some very colorful language to recount her adventure at the Plaza and exactly what she thought of Miss J. – we’d never seen her in such a state. needless to say, she did not return there.