33 W. 50th Street,
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The Guild Theater opened on December 2, 1938 as a newsreel house, with an entrance on the south side of Radio City Music Hall in the Associated Press Building. Furniture was designed by Finnish designer Alvar Aalto, and aisle carpeting had a motif of ‘unwinding movie reels’ in an Art Deco style.
The Rockefeller Center landmark was later taken over by the Trans-Lux circuit in 1949. Operating under successive 25 year leases, when the most recent term expired in 1999, the Guild Theatre was closed and gutted.
After first becoming a Nautica retail store, it is now occupied by the clothing chain Anthropologie, which is primed for the millions of tourists who pass by the area.
The marquee of the Guild Theater remains, though little other evidence exists that a theater once entertained moviegoers.
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