Villa Theater
2515 NW 23rd Street,
Oklahoma City,
OK
73107
2515 NW 23rd Street,
Oklahoma City,
OK
73107
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Lauren Grubb
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Recent comments (view all 14 comments)
Architect for the VILLA Theater was officially B. GAYLORD NOFTSGER, as reported in several 1937/38 news articles concerning the Villa Building in the Daily Oklahoman Newspaper. My notes have been recovered.
B. Gaylord Noftsger was a talented architect who knew how to produce impressive results on a limited budget. For OKC’s VILLA Theater the architect skilfully diguised an “economy” auditorium with decorative drapery interlaced with strands of shimmering beads, and careful placement of a few colorful, lighted niches here and there, while keeping the remainder of the space in dramatic shadow. Noftsger cleverly enhanced a drab ceiling by installing soft lighting effects behind three massive “bullseye” HVAC grills. All this put together created a striking illusion that the entire auditorium was ornately decorated, when in acutality it was not.
The VILLA was very popular with teenagers because it was located midway between two large high schools, and near a junior high. The balcony was a favorite “make out” spot for teens who did'nt have cars.
Look into oklahoman archive web site for pictures of the Villa Theatre.
Noftsger’s architectural drawing can be found on July 10, 1938, and an exterior photograph in the September 24, 1939 issue.
If you would like to see the original look of the Villa Theatre, then see 1937 photos of the Tower Theater, Duncan, OK. These were sister houses, and the only differance between the two was that the Villa had a balcony and the Tower didn’t. To view images type in word “tower”.
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Seymour, the Tower Theater that was sister to the Villa was located in Drumright, not Duncan.
You’re right, Melba, and Tower Theatre shots mentioned on Seymour’s post are those of the Drumright Tower.
I saw THE GUMBALL RALLY here in ‘76, and a second-run screening of WILLY WONKA & CHOC FACTORY. I seem to remember sitting in the balcony. Anyone else remember a balcony?
Comments posted 10-4-05, surely must describe the result of the mid 1940’s remodel job. Originally the Villa interior was pure Art Deco, aillustrated in photos of sister house- Tower Theatre, Drumwright, OK.
Plans to convert Villa into Apollo twin described in this 1969 trade article: Boxoffice
The new Villa described in this later trade article. Plan to change name to Apollo was apparently scrapped: Boxoffe