New Cinema Playhouse

125 West 42nd Street,
New York, NY 10036

Unfavorite No one has favorited this theater yet

1967 Lenny Bruce film print ad courtesy of Bob Greenhouse.

Viewing: Photo | Street View

This was a small cinema within the Wurlitzer Building that opened around 1966-67 and specialized in “experimental” films. Some of the first Andy Warhol features were shown there, as well as Shirley Clarke’s “Portrait of Jason”. The entrance was originally at 125 West 41st Street, but moved to 120 West 42nd Street where it was easier to find. I don’t think it survived for too many years.

Contributed by Warren G. Harris

Recent comments (view all 25 comments)

Gerald A. DeLuca
Gerald A. DeLuca on September 22, 2006 at 5:03 pm

Ed, according to my diary and film log, I definitely saw Winter Kept Us Warm there on April 16, 1968.

Al Alvarez
Al Alvarez on September 22, 2006 at 11:56 pm

The Cinema Playhouse repeated films for some reason. Hence, WINTER KEPT US WARM played for two weeks in February, then came back for four weeks in April. The Warhol films had similar patchwork runs.

PORTRAIT OF JASON ran for over seven weeks, skipped a week, then came back for two more in 1967.

Ed Solero
Ed Solero on September 23, 2006 at 1:38 pm

Al… Can you ascertain when it was that the Filmmakers' Cooperative stopped operating out of this theater? I assume, based on your comments above, that you’ve found no porn listings here, so there’s nothing else to corroborate the mention in the Times article I posted above that the theater was ever used thus.

Al Alvarez
Al Alvarez on September 24, 2006 at 12:30 am

Ed, they seem to have moved to the Elgin full time by 1969 and the Anthology Film Archives on Wooster Street by 1970. The last sign of operating at the New Cinema Playhouse was in July 1968.

It appears that in 1970 they were also booking the Elgin, Garrick and Orpheum (Lower East Side) as well as they ran block ads for all three.

By 1970, 120 W. 42nd Street had live sex shows where you could see 8mm porn films being made. I have found no sign of it actually showing porn films.

Ed Solero
Ed Solero on September 24, 2006 at 3:51 am

Thanks Al. I’ve seen an article in the Times from 1970 that reports the same story of folks being able to pay to witness the filming of a live sex act in a 2nd floor space at 120 W. 42nd – as well as a couple of other places around town. Admission was going anywhere from $5 to $25 for this privelege. Anyway, if it was in fact the 2nd floor of the building, it was definitely not the New Cinema Playhouse space, which was in the basement. I’ll bet that when – and if – the landlords of the already condemned Wurlitzer Bldg started using the auditorium for porn, they probably just advertised on the marquee without bothering to place notices in the newspapers. Then again, with the kind of ire that tactic to chase tenants away might have drawn and with police raids still being conducted against such indecency, would the landlords have gone to such drastic measures to clear the building for demolition? The story may be apocryphal.

Ed Solero
Ed Solero on September 5, 2007 at 10:24 pm

Just to polish off an thread that’s been dormant nearly a full year, I pulled [url=http://i18.photobucket.com/albums/b110/GuanoReturns/Manhattan%20Movie%20Theaters/New%20Cinema%20Playhouse/PeepShowWurlitzerBldgVidCap.png]this vidcap from a short video on YouTube about Times Square porn in the 1970’s. Apparently, the video clip itself is credited as being part of a longer A&E documentary on Times Square.

In any event, I thought the image fit the discussion here (even if it’s a year late) as it shows the highly visible advertisement hung from the old Wurlitzer Bldg inviting the public to watch the filming of a pornographic peep-show within! Seems like a completely different world out there today, eh? Particularly in this part of NYC!

Al Alvarez
Al Alvarez on February 15, 2010 at 6:22 am

Once the Filmmakers' Cinematheque had to vacate these premises they apparently went into ‘exile’ at other venues.

View link

DavidZornig
DavidZornig on February 5, 2015 at 8:36 pm

Just added a 1967 Lenny Bruce film print ad courtesy of Bob Greenhouse. Film-Makers' Cooperative is listed. I couldn’t find the Cinematheque or Village Theatre mentioned, to add it to their pages. If anyone knows the names those theatres are listed under on CT, post here and I will add it to them.

robboehm
robboehm on February 6, 2015 at 7:03 am

David, if you read the heading for this theater you will see that it was, at one time, Cinematheque and the address was 125 as in the ad.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater