Filmarte Theatre

1228 Vine Street,
Los Angeles, CA 90038

Unfavorite 1 person favorited this theater

Photo Courtesy Of Hollywood Unforgettable Facebook Page.

Viewing: Photo | Street View

Opened as the La Mirada Theatre on May 9, 1928. This theater was converted into a recording studio before a fire closed its doors for good.

The building was converted into office space and has since been demolished.

Contributed by William Gabel

Recent comments (view all 29 comments)

steveo on February 23, 2011 at 5:38 am

This is Steveorini again…the Troy I was speaking of in the above post that recorded his show at the Filmarte in the 70’s was talk show host Troy Cory, and this would have been somewhere around the mid 70’s.
His show aired on KTLA and also KCOP.There are some clips of him on youtube.

steveo on February 23, 2011 at 6:03 am

The name of the place at this time was called The Vine St. Video Centre, and the left side of the building had a small restaurant.
there was another small storefront on the right…

Bob Feigel
Bob Feigel on February 23, 2011 at 1:21 pm

@steveorini – hi. Since you were there several times was there still the imprint of a salami in the sidewalk outside the theater?

Joe Vogel
Joe Vogel on March 3, 2011 at 6:04 am

David James’s book “The Most Typical Avant-Garde” says that this theater became the Filmarte in July, 1928.

jimmo531 on August 8, 2012 at 4:05 pm

Why does give 1615-29 North Vine Street as the address for where “The Steve Allen Westinghouse Show,” as well “The Joey Bishop Show,” “The Newlywed Game” and “The Dating Game” were recorded, and not the 1228 N. Vine St. address, formerly known as the La Mirada and Filmarte theaters, then briefly as “The Steve Allen THeater?”

Also, the venue of 1615-29 N. Vine St. is now showing as “The Ricardo Montalb├ín Theater,"its history noting it was once called "The Vine St. Theater,” which some sources also claim is where “The Steve Allen Westinghouse Show” and these others I mentioned were also produced.

May someone reading this please clear up this discrepancy?

Joe Vogel
Joe Vogel on August 8, 2012 at 10:37 pm

Jimmo531: A history page for the Pickford Center for Motion Picture Study, which is located in a building erected in 1948 as a radio and television studio for the Don Lee-Mutual Broadcasting Company, and which later became the home of KHJ-TV (CBS channel 2) lists The Joey Bishop Show, The Newlywed Game, and The Dating Game as shows that originated from that studio, which was at 1313 N. Vine Street.

I have no idea why IMDb has these shows, or the Steve Allen show, originating from the Montalban’s address. Though it had been owned by CBS for many years, and was used as a studio for live radio broadcasts, for about three decades beginning in 1954 the house at 1615 Vine was called the Huntington Hartford Theatre, and operated primarily as a legitimate house. I don’t think it was equipped for television broadcasts as the Hartford, though it did have a projection room and ran at least one movie during that period (Long Day’s Journey Into Night, which premiered there in 1962.)

This web page has a 1963 photo of the marquee of the Steve Allen Playhouse, and even though it is a fairly tight shot, taken at night, it is definitely recognizable as the old Filmarte building, not the Huntington Hartford Theatre.

So, the logical explanation for the discrepancy is that IMDb got the address wrong not only for the Steve Allen show but for the other three shows you listed. Other Internet sources giving the same address are probably getting it from IMDb.

Joe Vogel
Joe Vogel on August 8, 2012 at 10:43 pm

The fire that destroyed the Filmarte building took place in July, 1990. Here is an article about it from the Los Angeles Times.

nicedad11 on March 18, 2013 at 2:22 am

There is no doubt that the original Filmarte theater at 1228 N. Vine was the Steve Allen Playhouse. Steve often went outside with a cameraman and remarked about the location and La Mirada Street, and the now closed Ranch Market across the street. is mistaken.

adsausage on February 21, 2016 at 9:29 am

Steveo alluded to this. It was known as Hilliard Studio Sound Stage, for a while at least. In 1971, it hosted ‘Ye Craftsmen’s Christmas Faire & Medieval Market’ – mimes, minstrels and festivities. See photo.

rivest266 on August 5, 2016 at 1:25 pm

May 6th, 1928 grand opening ad in photo section. It opened on the 9th.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater