Roxy Theatre

80 Anzac Highway,
Everard Park,
Adelaide, SA 5035

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ROXY, Anzac Highway.

Viewing: Photo | Street View

Designed with the latest ideas in cinema construction, the Roxy Theatre in the Adelaide suburb of Everard Park, was built at a cost of £10,000 ($AUD20,000) with a seating capacity of just over 1,000. The theatre opened on Wednesday October 7, 1937 with MGM’s “Piccadilly Jim” starring Robert Montgomery. The Roxy Theatre had two sets of curtains, the front being gold and hand-cranked from the projection box, and a motorised set of lettuce-green in front of the screen. As one account of the era noted ‘The interior had a gay color scheme harmonising in a tasteful way. Concealed lights in the walls, of an unusual design, were supplemented by Philinea architectural lighting equipment’. The facade was in Art Deco style, severely straight, gaining from its long flowing lines and gracefully curved ornamental ironwork. In the centre of the facade was the ‘Roxy’ name neon-tower light, the first sky sign to be erected without the use of the customary cumbersome supports.

When TV arrived in Adelaide in 1959, the Roxy Theatre became another casualty and closed on Saturday November 25, 1961. A few months later it was operating as a supermarket, with the name of the grocer covering the Roxy tower. A false ceiling was fitted above the former stalls, blocking off the stage and the dress circle. On October 17, 1985 the imposing Art Deco style theatre was gutted by fire. At the time it was being used as a carpet showroom. In 1987 the heritage listed Art Deco style facade was restored, and a new Roxy sign was erected. It was the name of a new business in the building; ‘Roxy Video’. In 1990, it changed its name to Movieland and is still operating there in 2011 as a Blockbuster store.

Contributed by KinoCQ/Australian Cinema And Theatre Society

Recent comments (view all 3 comments)

JimRankin
JimRankin on May 27, 2004 at 10:42 am

It is amazing how many theatres are named ROXY in imitation of the once famous name of the New York City panjandrum of the movie palace: Samual Lionel Rothapfel = “Roxy”. His namesake was the famous ROXY THEATRE in NYC, which outlasted him by only 25 years when it was demolished in 1960. The whole story is in that landmark book “The Best Remaining Seats: The Story of the Golden Age of the Movie Palace” by the late Ben M. Hall in 1961. Various editions of it are sometimes available from www.Amazon.com, but only the first edition contains the color plates.

anthonyfaunt
anthonyfaunt on June 30, 2005 at 5:27 pm

The ROXY was built by my father-in-law David Harris and his older brother Don Harris. David was 27 years old at the time the theatre opened in 1937. Both David and Don are deceased but David’s wife Joy still lives in Adelaide. I have asked my wife Marilyn who the architect was who designed the theatre but she does not know. I will attempt to find out.

Ken Roe
Ken Roe on June 11, 2010 at 11:55 pm

The former Roxy Cinema, photographed in August 2008:
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