Fox Winrock Theater

The April 6, 1964, issue of Boxoffice Magazine announced that the re-opening of the Fox Winrock had taken place on March 24, with a special, invitation-only event. The house had been closed for one week to install the Cinerama screen. Three projection booths for Cinerama had already been included in the original plans for the theater, which had opened the previous year. The seating capacity was reduced by about 35 seats (from the original 800) for the 95-foot screen’s installation, though. The opening program was “This Is Cinerama”, and it was expected to run for at least eight weeks.

The FOX WINROCK officially opened on May 28, 1963. (There was an open house/preview screening on May 25.) The opening attraction was a reserved-seat presentation of “Lawrence Of Arabia.”

Initially operated by Fox Intermountain, local opening-day newspaper promotion boasted: “Over eight hundred seats designed to deliver comfort seldom enjoyed in any theatre, the finest in modern 70 millimeter projection equipment, a magnificent screen sixty-five feet wide, six-track stereophonic sound, an integral nursery with registered nurses in supervision…these are a few of the reasons you’ll enjoy the new Fox Winrock Theatre.”