Elmwood Theatre

57-02 Hoffman Drive,
Elmhurst, NY 11373

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The Rock Church

Viewing: Photo | Street View

Built in 1928, this once proud vaudeville and movie house along Queens Boulevard in the Elmhurst section of Queens closed in early 2002. It is now home to the Rock Church in the shadows of the Queens Mall and the Long Island Expressway.

A plan to demolish the theatre after the creation of an 18-screen megaplex nearby stalled. Meanwhile, the Elmwood Theatre has recently been reconverted into a single auditorium space after years as a four-screen theatre. Restoration and renovation of other areas of the theatre were completed in 2012.

Contributed by Cinema Treasures, David Kingham

Recent comments (view all 184 comments)

CSWalczak on May 18, 2012 at 12:27 pm

It looks like it was a twin at the time that photo was taken.

fred1 on May 18, 2012 at 5:05 pm

I ment iconic The snake cans game is therere a row of cans ,one with a bouquet of flow to denote the winne the rest have snake that pops up when the can is open. withethe flowers you win the grand prize

RichHamel on May 18, 2012 at 5:44 pm

And the grand prize was usually a cool bike. Sorry you didn’t win Fred, but it must have been fun to be on.

Jeffrey1955 on May 29, 2012 at 8:44 am

The UA Lefrak was also within walking distance.

Mikeoaklandpark on May 29, 2012 at 9:44 am

Ok I am confused. Is the above photo a new photo or an old one. In looking throught the photos I saw on that showed the marquee totally gone and a new front for the Rock Church.

Jeffrey1955 on May 29, 2012 at 10:22 am

That’s an old photo from after the theater was closed but before the Rock Church replaced the marquee and removed the rest of the exterior ornamentation.

Ed Solero
Ed Solero on May 29, 2012 at 8:11 pm

Mikeoaklandpark… the representative photo that winds up on the “overview” page is generally the most-viewed image from a given theater’s photo gallery. I’m not sure what logic is employed in the eventuality that more than 1 photo in a given gallery has been viewed by the same number of people, but the actual age or date of the picture has nothing to do with whether it shows up as at the top of this page.

Joe Vogel
Joe Vogel on May 31, 2012 at 10:17 pm

A picture of the Queensboro Theatre’s auditorium illustrates and ad for Link theatre organs on this page of Motion Picture News of December 29, 1928. (Enlarge the picture by clicking on the + sign in the bar at lower right of the page.)

This might have been posted before, but all the old links that might have been to it appear to be dead.

Jeffrey1955 on May 31, 2012 at 11:28 pm

Great link! Note it wasn’t simply called the Queensboro Theatre — it was the Queensboro Theatre Beautiful.

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