Palladium Times Square

1515 Broadway,
New York, NY 10036

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Palladium Times Square (Official)

Additional Info

Previously operated by: Loews, Loews Cineplex, Sony Theatres

Architects: David Rockwell

Functions: Concerts, Live Performances

Previous Names: Loews Astor Plaza Theatre, Nokia Theatre Times Square, Best Buy Theatre, Playstation Theater, RadTheater

Phone Numbers: Box Office: 212.496.7490

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News About This Theater

Palladium Times Square

New York’s Loews Astor Plaza housed one of the largest screens in the city and originally opened with 1,440 seats.

Opened on June 26, 1974 in Times Square (just west of Broadway), this enormous single screen theatre was actually built entirely underground, three stories beneath the Minskoff Theatre. Moviegoers entered the theatre from an entrance on 44th Street, taking an especially long escalator down to the theatre and concession area.

Astor Plaza Theatre was known as THE place to see event films (like “Star Wars” or “The Matrix”). Because of its large size, the Astor Plaza Theatre drew large, opening night crowds–crowds who really knew how to enjoy a movie.

The Astor Plaza Theatre was home to a number of box office hits; including “Superman”, the remake of “King Kong”, and “When Harry Met Sally”. As a tribute to this fact, the theatre’s escalator was lined with posters of its most successful films. The Astor Plaza Theatre was closed on August 1, 2004 with Sigourney Weaver in “The Village”.

It was converted to the plans of architect David Rockwell into a 2,100-seat concert venue, the Nokia Theatre Times Square, which opened in October 2005. In September 2010, it was renamed Best Buy Theater and in November 2015 it was renamed PlayStation Theater. It was closed in late-2019. It reopened in spring of 2020 as the RadTheater. By August 2021 it had been renamed Palladium Times Square.

Contributed by Cinema Treasures

Recent comments (view all 569 comments)

zoetmb on June 13, 2020 at 1:51 pm

@mikeoaklandpark No matter what happens to the movie industry, you will never see a theater of that size again open. There simply isn’t the business for it. AMC is the largest chain and they averaged (before COVID19) sales of just 92 tickets per day, per screen. That’s about 23 tickets per show. That’s why all the new and renovated theaters being built have so few seats in each screen. That’s quite unfortunate and I think it hurts the movie experience, but that’s the reality. Theatrical attendance is becoming a specialty market.

Back in the day, the Ziegfeld (1150 seats 52' screen), the Astor Plaza (1440 seats 61' screen) and the Loews Orpheum (1025 seats downstairs theater, 599 upstairs theater) were my screens of choice, but we’ll never see the likes of those again.

HowardBHaas on June 13, 2020 at 6:31 pm

The new theater website photos continue to show the Astor Theatre’s raised section of seats. Is RAD simply a local entity? not part of a national concert promoter?

Also, Zoetmb do you have a source for the 61 foot size of the Astor Plaza? I had read it was about the size of the Ziegfeld, though it did look large.

ridethectrain on October 6, 2020 at 7:28 pm

It should be called Loews Astor Plaza, that was the name as a very popular movie theatre

robboehm on October 7, 2020 at 10:09 am

ridethetrain the stated policy of CT is that the listing is under the last name. There have been exceptions. It can still be accessed by entering Loew’s Astor Plaza.

UsherDNA on August 31, 2021 at 4:08 am

Recently checked in to this theater, I believe it is now going by the Palladium Theater.

michaelkaplan on October 1, 2021 at 10:59 am

I saw “Superman: The Movie” in its initial run in this theater in 1978. It was the first time I had heard a surround sound system (THX?) in a movie theater. The room was not memorable, but the sound and projection were impeccable.

vindanpar on October 1, 2021 at 3:14 pm

It was a giant bunker getting the best films while great Times Square theaters like the Rivoli and Criterion were rotting. I didn’t understand it at all.

Mike (saps)
Mike (saps) on October 2, 2021 at 11:38 pm

I really like the new name

Ed Solero
Ed Solero on October 16, 2021 at 10:44 am

Glad to see a name without corporate sponsorship shoehorned in!! And it’s a name that has a fair amount of history in NYC. I believe the original Palladium Ballroom was located in the Times Square area.

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