10 Gold Street,
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Previous Names: County Electric Pavilion
Little is known about this early venture into film exhibition. Gold Street leads into the Town Centre and has, until fairly recently, always been an important commercial thoroughfare. The County Electric Pavilion was a shop conversion, plus premises to the rear, which opened in April 1910. By 1919 the manager was Harold Arnold. An early advertisement apparently offered free tea and biscuits to all patrons, except those in the 3d seats! In 1922, the proprietors were G. V. Hulton and E. C. Shapeero, with W. S. Farndon as manager and the venue had shortened its name to Electric Pavilion. Prices ranged from 5d to 1s 3d, with two changes of film weekly.
Shortly after this, the Electric Pavilion closed, the frontage reverted to shop use whilst the premises to the rear were demolished. Later redevelopment in Gold Street has ensured that nothing of this early cinema remains.
(Gold Street is one-way, and was evidently being re-surfaced when the Google Map vehicle was visiting.)
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