Village East End 1-3
100 Bourke Street,
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A conversion of a former department store. The My Fair Lady Theatre was opened by Village Theatres on December 9, 1962 with the Melbourne premiere of “My Fair Lady” starring Audrey Hepburn. It was a 70mm roadshow house. “My Fair Lady” ran for 21 months. The next presentation was Elizabeth Taylor & Richard Burton in “Who’s Afraid of Virginia Woolf” in September 1964 when the cinema was re-named Palladium Theatre.
The Embassy Theatre was a stand alone cinema created within the same old department store walls. Both cinemas were seperated by entrance and exit driveways leading to a multi-storey car-park created from the upper floors of the original building. The Embassy Theatre was opened on 24th December 1964 with Cliff Richard in “It’s a Wonderful Life”. The Embassy Theatre retained its name until a third screen was created in the huge foyer space of the Palladium Theatre in 1974 and the name was changed to Village East End 1-3. The Palladium Theatre was cinema 1, the Embassy Theatre was cinema 2 and the new screen was cinema 3.
This configuration was later changed by swapping cinema 2 to cinema 3, and cinema 3 to cinema 2. The 3-screens were closed closed in 1978. It was demolished in June 1988.
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