Village East End 1-3
100 Bourke Street,
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Previously operated by: Village Theatres
Previous Names: My Fair Lady Theatre, Palladium Theatre, Embassy Theatre
A conversion of the former Tye department store. The My Fair Lady Theatre was opened by Village Theatres on December 9, 1962 with the Melbourne premiere of “My Fair Lady” starring Audrey Hepburn. It was a 70mm roadshow house. “My Fair Lady” ran for 21 months. The next presentation was Elizabeth Taylor & Richard Burton in “Who’s Afraid of Virginia Woolf” in September 1964 when the cinema was re-named Palladium Theatre.
The Embassy Theatre was a stand alone cinema created within the same old department store walls. Both cinemas were seperated by entrance and exit driveways leading to a multi-storey car-park created from the upper floors of the original building. The Embassy Theatre was opened on 24th December 1964 with Cliff Richard in “It’s a Wonderful Life”. The Embassy Theatre retained its name until a third screen was created in the huge foyer space of the Palladium Theatre in 1974 and the name was changed to Village East End 1-3. The Palladium Theatre was cinema 1, the Embassy Theatre was cinema 2 and the new screen was cinema 3, which opened on 30th June 1974 with “Some of My Best Friends Are…”.
This configuration was later changed by swapping cinema 2 to cinema 3, and cinema 3 to cinema 2. The 3-screens were closed in 1980. It was demolished in June 1988.
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