5851 Delmar Boulevard,
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The Pageant Theatre was opened on September 18, 1915 seating 1,400. It was actually the first stadium style theatre built in the St. Louis area. In 1939, the theatre was remodeled and seating reduced to 990 (and later reduced once again to 907).
It had a narrow entrance with a large vertical above the marquee. You went around the lobby to enter the theatre and when you came into the theatre you were actually in the middle of the auditorium, to your right you had to go up the steps to seating and to the left down the steps. There was a center aisle through the middle that took you to the other side of the auditorium.
The Pageant Theatre did a lot of road shows and reserved seat engagements. It was located just a short distance from the DeBallivere area and a few blocks from the University City Loop where the Tivoli and Varsity Theatres were located. With the decline in the neighborhood the Pageant Theatre closed in January 1968 and was briefly turned into a concert venue. It was demolished in 1975.
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