New York Theatre

1482 Broadway,
New York, NY 10036

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Big Apple Theatre exterior

Viewing: Photo | Street View

Built on the site of the George M. Cohen Theatre which was demolished in 1938. This small Art Moderne theatre was built by the Brandt Circuit, with Eugene DeRosa as architect, on part of the site of the by then demolished George M. Cohan’s Theatre. The New York Theatre first opened April 19, 1940 as a newsreel theatre, but was soon showing Hollywood revivals and occasional first-runs. In 1957, when Brandt sold the nearby original Globe Theatre for conversion back into a playhouse (as the Lunt-Fontanne Theatre), the New York Theatre was re-named the Globe Theatre on May 22,1958 screening “The Vicious Breed”.

Due to its location at the crossroads of Broadway and 42nd Street, the Globe Theatre became a haven for “adult” movies before switching to hard-core pornography.

In the 1980’s, it was twinned and became known as Cine 1 and 2. Before closing for demolition in the 1990’s, the policy switched from porn to Spanish-speaking imports, sometimes shown without English subtitles.

Contributed by Warren G. Harris

Recent comments (view all 50 comments)

kencmcintyre
kencmcintyre on November 27, 2008 at 12:48 pm

Here is a 1971 photo from Life Magazine:
http://tinyurl.com/6h6ama

Al Alvarez
Al Alvarez on June 26, 2010 at 4:00 pm

This intro needs to be adjusted. The New York opened in March 1940 on the site of the Geo. M. Cohan which had last showed movies in 1938.

Al Alvarez
Al Alvarez on June 26, 2010 at 4:08 pm

This article appeared in the NYT on February 27, 1940.

View link

TLSLOEWS
TLSLOEWS on June 27, 2010 at 3:19 pm

Nice article Al.

Matthew Prigge
Matthew Prigge on May 19, 2012 at 3:40 pm

I am working on a project to document the history of adult theatres in the US. If anyone has any person memories of the Globe/ Big Apple they would be willing to share, please contact me at mjprigge at uwm dot edu

DavidZornig
DavidZornig on September 4, 2015 at 3:04 pm

Circa 1940’s photo added, photo credit Andreas Feininger.

DavidZornig
DavidZornig on October 21, 2015 at 8:46 pm

1952 photo added courtesy of Al Ponte’s Time Machine – New York Facebook page.

DavidZornig
DavidZornig on January 30, 2018 at 4:28 pm

1955 photo added via Al Ponte’s Time Machine-New York Facebook page. Partial marquee behind an awning.

Comfortably Cool
Comfortably Cool on February 2, 2018 at 6:38 am

The New York was re-launched as the Globe Theatre on May 22nd, 1958, with the American premiere engagement of “The Vicious Breed,” a Swedish melodrama about juvenile delinquency. The original Globe had re-opened as the “legit” Lunt-Fontanne in April of that same year.

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