New York Theatre

1482 Broadway,
New York, NY 10036

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Big Apple Theatre exterior

Viewing: Photo | Street View

This small Art Moderne theatre was built by the Brandt Circuit, with Eugene DeRosa as architect, on part of the site of the by then demolished George M. Cohan’s Theatre.

The New York Theatre first opened in March 1940, showing Hollywood revivals and occasional first-runs. In 1957, when Brandt sold the Globe Theatre for conversion back into a playhouse (as the Lunt-Fontanne Theatre), the New York Theatre was re-named the Globe Theatre.

Due to its location at the crossroads of Broadway and 42nd Street, the Globe Theatre became a haven for “adult” movies before switching to hard-core pornography.

In the 1980’s, it was twinned and became known as Cine 1 and 2. Before closing for demolition in the 1990’s, the policy switched from porn to Spanish-speaking imports, sometimes shown without English subtitles.

Contributed by Warren G. Harris

Recent comments (view all 58 comments)

AlAlvarez
AlAlvarez on April 8, 2008 at 6:47 pm

D.O.A. opened at the Criterion in early May 1950.

kencmcintyre
kencmcintyre on November 27, 2008 at 12:48 pm

Here is a 1971 photo from Life Magazine:
http://tinyurl.com/6h6ama

Tinseltoes
Tinseltoes on February 7, 2010 at 8:37 am

The New York’s marquee can be seen at left in this late-night view of the Times Square area in the 1950s: View link

AlAlvarez
AlAlvarez on June 26, 2010 at 4:00 pm

This intro needs to be adjusted. The New York opened in March 1940 on the site of the Geo. M. Cohan which had last showed movies in 1938.

AlAlvarez
AlAlvarez on June 26, 2010 at 4:08 pm

This article appeared in the NYT on February 27, 1940.

View link

TLSLOEWS
TLSLOEWS on June 27, 2010 at 3:19 pm

Nice article Al.

Tinseltoes
Tinseltoes on December 13, 2010 at 10:20 am

This 1940 film clip opens with views of the New York Theatre marquee, then switches to views of the Embassy Newsreel: View link

Tinseltoes
Tinseltoes on May 14, 2012 at 7:14 am

The New York’s marquee can be seen at bottom right in this classic 1950 photo by Andreas Feininger: staticflickr

Matthew Prigge
Matthew Prigge on May 19, 2012 at 3:40 pm

I am working on a project to document the history of adult theatres in the US. If anyone has any person memories of the Globe/ Big Apple they would be willing to share, please contact me at mjprigge at uwm dot edu

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