1731 Market Street,
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Cascade Theatre (Official)
Previously operated by: T & D Jr. Enterprises, United Artists Theater Circuit Inc.
Architects: J. Lloyd Conrich
Functions: Movies, Performing Arts
Styles: Art Deco
Previous Names: Cascade Theater
News About This Theater
- Aug 17, 2004 — Cascade Theatre Reopens to Public
When the Cascade Theater was built in 1935, opening on August 9, 1935 with Jane Withers in “Ginger”. At the time, Redding’s population was only 7,000, but this opulent movie palace seated almost 1,350. Designed by San Francisco architect J. Lloyd Conrich, and built by T & D, Jr. Enterprises, the Cascade Theater was constructed in the midst of the Depression as a showcase for first run movies and vaudeville.
Architecturally, the Cascade Theater is still one of the finest examples of Art Deco in northern California, complete with gold and silver gilded walls, ornate plasterwork, a grand neon marquee, and intricate decorative painting. Other significant architectural elements include a detailed cast concrete frieze at its parapet, an original painted WPA-style mural depicting north state industry, magnificent chandeliers, ornate cast iron seat end standards, and period balustrades.
For six decades, the Cascade Theatre was a staple attraction for Redding’s downtown, drawing people in to see motion pictures, vaudeville acts, and music performances. Local businesses thrived, restaurants had a stream of customers, and downtown Redding was a bustling center for culture and commerce. And the community had a place to call its own; for films, concerts, recitals, church services, and civic ceremoniesthe Cascade Theatre was the heart and soul of downtown Redding.
But like many downtown theatres of its era, the Cascade Theatre struggled with the rise of multiplex cinemas. After years of struggling, the Cascade Theatre closed in 1997.
In August of 2004, the Cascade Theatre was reopened after a restoration project as a multi-use performing arts venue and movie theatre.
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Recent comments (view all 23 comments)
Here is a 1982 photo:
Very nice slidshow jwballer.
Salih Brothers was the construction and contracting firm that built this theater. I can’t find any evidence anywhere that the firm was ever engaged in architecture or design.
A few 2009 photos can be seen here and here.
A few more photos can be seen here and here.
In the dark years of competition with other theaters (definitely the 80’s and into early 90’s), they split it into 4 screens: 2 enormously tall but narrow downstairs theaters and 2 theaters in the balcony. The separating walls on either floor were very poorly insulated and you could often hear if there was a noisy movie next door.
Came upon this art deco gem by accident…trying to find a theatre in California by the name of REDMOND. It was featured in the movie, First Daughter.
Patsy, the Redmond Theatre in the movie was fictional, like the town of Redmond, California, and the University of Redmond. The theater exterior in the movie was the former Orange Theatre in Orange, California, the town where many of the outside scenes were shot. It is now a church, but was dressed as a theater once again for the movie.
The theater auditorium interior shots were filmed at the Los Angeles Theatre in downtown Los Angeles. It no longer operates as a theater, except for the annual Last Remaining Seats events held by the Los Angeles Conservancy, but in recent years it has been the shooting location for many movies, television shows, and commercials.
The lobby of the Los Angeles Theatre also served as a location for one of the movie’s early scenes, but it wasn’t presented as a theater.
This page at Seeing Stars has some information about the shooting locations for First Daughter, and has a number of stills from the film you’ll probably recognize.
The Cascade theatre opened on August 9th, 1935 with “Ginger”. Grand opening ad posted. Cascade theatre opening 09 Aug 1935, Fri The Searchlight (Redding, California) Newspapers.com