Avon Theater

426 N. Water Street,
Decatur, IL 62523

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Crowds for sex hygiene movie and lecture (1945)

Viewing: Photo | Street View

The Avon opened in 1916, as one of the most lavish theaters in Decatur, and considered by many a waste at the time, because it was built specifically for movies, which were considered in those days only a fad which would soon pass. To address these concerns, the theater had a small stage for the occasional live performance or concert.

However, movies were here to stay and the Avon became one of the most popular theaters in Decatur, rivaling the Lincoln Square, built the same year, and the older Empress.

It had one of the largest screens of any theater outside Chicago when it opened. Its opulent decor featured fancy plasterwork, sculpture (a nude reclining goddess holding out a crown of laurel was at the top of the proscenium arch), and unusual lighting fixtures in the shape of lion’s heads which were found in the auditorium.

In the early 1950s, the Avon was considered outdated, and received an unfortunate ‘modernization’, which destroyed much of the splendid original decoration. Also, a wide screen for Panavision and 3D films was added in front of the old one, covering up the old little stage and orchestra pit area, as well as the goddess sculpture.

The Avon hung on, slowly declining until the mid 1980s, when it finally was forced to close. It opened briefly again in 1993 as a second-run house, but closed again after less than a year. It remained empty another six years, before receiving a much needed restoration by its current owners, and reopened in 1999, screening art and foreign films, as well as the occasional mainstream hit. In the last few years, the owners have turned adjacent former storefronts into two smaller screens, making the Avon a triplex.

The Avon is rumored to be haunted by the ghost of its original owner, who even after selling the theater in the 60s, maintained an office upstairs, where he eventually died.

Contributed by Bryan Krefft

Recent comments (view all 13 comments)

lostmemory
lostmemory on March 23, 2007 at 11:13 pm

This website has a 1917 ad for the Avon Theater.

lostmemory
lostmemory on May 1, 2007 at 12:46 pm

Here is a 2007 photo of the Avon Theater.

lostmemory
lostmemory on July 18, 2007 at 4:07 pm

A more recent photo of the Avon Theater can be seen here.

lostmemory
lostmemory on September 10, 2007 at 11:15 pm

A Hinners theater organ was installed in the Avon Theater in 1916. Note: Tubular with echo.

lostmemory
lostmemory on June 11, 2008 at 4:46 pm

This is a closed Avon Theater circa 1997.

DonLewis
DonLewis on August 7, 2008 at 3:04 pm

A photo of the Avon Theater in Decatur.

The description mentions a resident ghost that died. Most of the remaining old theaters have resident ghosts or spirits but they don’t die, people die.

Don…

lostmemory
lostmemory on May 16, 2009 at 2:36 am

Here is another 1982 photo.

CSWalczak
CSWalczak on January 10, 2011 at 3:52 am

An article about this theater’s decision to dump 3D: View link

rivest266
rivest266 on May 26, 2012 at 6:19 pm

I uploaded its grand opening ad in this theatre’s photo section.

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