The Megaplex Turns “10”
The Associated Press takes an interesting look at the history of the megaplex…
While it seems as if gigantic movie theaters have been with us forever, the megaplex theater — defined as having 14 or more screens and modern amenities like stadium-style seating — turned 10 years old last week.
AMC Entertainment opened the first, the Grand 24 in Dallas, on May 19, 1995, ushering in a concept that used its scale to change how movies are shown. Ticket prices and audience expectations have gone up in the 10 years since, and megaplexes now face problems of their own.
The idea was to match the successful “big-box” stores sprouting across suburbia, said Peter Brown, chief executive officer of Kansas Citybased AMC, which now operates 229 theaters, 77 percent of which are megaplexes.
Pretty interesting read. There’s more at the East Valley Tribune website.