July 30, 2014
Variety recently reported that a growing number of movie ticket purchases are based on promotion through twitter. Users are paying attention more to movies based on the tweets released by friends and content from the studios.
Will this lead to changes in movie marketing in the near future?
July 16, 2014
July 8, 2014
June 30, 2014
Indiewire published an interesting story the other week where they identified some predicted trends in moviegoing over the next 4 years. Nothing is groundbreaking but amongst other things, they predict growth in Box Office revenue. This while they still foresee distribution moving to more of a digital model. Check it out!
May 23, 2014
April 28, 2014
NEW YORK, NY — Just when you thought 4-D cinemas have pushed the cinema envelope to its limit, there are now reports of a Hot Tub Cinema coming to New York. Already successful in London, the concept that pairs light-hearted films with food, drink and of course hot tubs is coming stateside. The same company will be producing Hot Tub Speed Dating and Hot Tub Karaoke events soon too.
Read more in Bustle.
March 21, 2014
March 20, 2014
Even with many of the most hardcore fans getting a free download, audiences still showed up last weekend for “Veronica Mars.” Everyone seemed satisfied with the $2 Million opening for the flick which could lead to sequels and more varied distribution models in the future.
Read more in Entertainment Weekly.
March 12, 2014
Connecticut is turning heads by proposing legislation that lower the volume in its movie theaters. They’re pushing for a maximum of 85 decibels for movies or previews but the MPAA is fighting back by saying it’s a violation of free speech.
Go to Fox News for more on the story.
February 24, 2014
We try to stick to the focus of raising awareness for unique, specific theaters. This story, from TIME about a group that tried to purchase every other seat at a movie theater in Shanghai to discourage couples from attending, was just too bizarre to pass up though.