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Industry
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June 11, 2007
Four ways to save big on movie tickets
This piece provides some interesting tips on how to cut dollars away from your moviegoing expenses.
If you enjoy going to the movies, you don’t have to spend a fortune on tickets.
While most people purchase their tickets for full price at the ticket window, there are numerous ways that you can see your favorite summer movies for less. Always read the fine print on discount movie tickets. While many are good at any time, some may have restrictions for newly released movies.
Anyone have any other pointers?
For the full report, go to TheStreet.com.
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June 6, 2007
Monthly attendance stats
Does anyone out there know what months are considered more busy than others? Which months are traditionally considered ‘slow’?
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May 17, 2007
Simultaneous release a possibility?
Sure to be shot down by the theater chains, but regardless very tempting to the studios, Comcast is re-inciting discussion on the idea of simultaneously releasing new films to homes and theaters. They won’t say who but have claimed studios are interested if viewers at home would be willing to pay $30-$50 per showing.
How much would you pay to see a new theatrical release in the comfort of your own home? Comcast is trying to make the “simultaneous release” dream happen, but with prices being proposed in the $30-50 range per screening, the dream looks more like a Hollywood acid trip.
Comcast COO Stephen Burke told attendees at last week’s national cable confab that studios are interested, but that interest must be limited, for he didn’t name names and the studios aren’t talking. It is the first time we’ve heard some quasi-solid pricing details from a major player, however.
The idea behind “simultaneous release” is that technology-in particular, bandwidth to the home-has advanced to the point where day-and-date distribution of new films is not only technically feasible, but desirable.
For more, read Ars Technica.
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May 8, 2007
Text message advertisiments being tested
Mining theaters for more ways to get inside patrons' heads, ad campaigns are being introduced which involve text messaging with audience members.
The Guard, which has deployed recruitment ads to theaters before, fielded a new weapon: text-messaging moviegoers before the previews.
A slide in about 1,100 theaters in December invited patrons to use their cell phones to text in their age and let the Guard tell them about its required fitness level.
Those who opted in were messaged back sit-up, push-up and running requirements. They also got follow-up messages that touted enlistment benefits, such as tuition assistance.
For more, go to Indy Star.
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May 3, 2007
Connecticut Law offers filmmakers 30 percent tax credit
In July, Connecticut passed a law that offers filmmakers a 30 percent tax credit for productions costing $50,000 or more – cited as the most generous for filmmakers in the United States. This has worked as we’ve seen 5 movies being filmed in Southwestern Connecticut since then, with more slated for the coming months.
New portions of the initiative would extend eligibility to 50 percent of a production’s out-of-state expenses and eliminate limits on talent fees for extras and actors with small roles. Pornography would not qualify.
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April 30, 2007
Film company exhibition tracks
How does the track system begin and change over time with movie theaters?
Does a theater chain sign a contract with a distributor to play its product at a specific list of movie theaters? How does this change over time? Was looking at microfilm ads and noticed one former Century theater ( New Rochelle, NY) had switched from running steady United Artists and MGM films to Universal and 20th Century Fox in the early 1970’s.
Aside from Jason Squires book “The Movie Business” are there any others that were written about distribution and exhibition patterns, etc??
Thanks much
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April 12, 2007
Trailer Park comes to Myspace
With studios looking for every which way to market their films, the introduction of a part of Myspace just for movie trailers seems like the predictable next step.
Social networking site Website Myspace, together with independent entertainment studio Lionsgate, has unveiled MySpace Trailer Park, an online community devoted to theatrical trailers of new film releases. Trailers will be featured 3 to 6 months before the actual movie release.
“We expect millions of Americans will come to Trailer Park to check out the industry’s best movie trailers. The demand on MySpace for premium video content is off the charts and we expect Trailer Park to speak to users who want to discover and virally share these videos,” said MySpace CEO Chris DeWolfe, in a press release.
Read more at TMC Net.
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April 6, 2007
A force in touring hits the end of the road
In an interesting but not entirely surprising move, Live Nation is leaving the theater business.
“As part of our strategy to focus on our core global music business,” read Live Nation’s quarterly statement last month, “we have launched a process to divest the majority of our North American theatrical business assets.”
With that, the end was in sight of one of the most high-profile attempts to align Broadway and Wall Street.
For the full story, go to the New York Times.
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March 14, 2007
Do HDTV owners prefer movie theaters?
Despite having the technology at home, HDTV owners still made it out to movie theaters in record numbers in 2006, according to the MPAA.
According to the MPAA, owners of big-screen HDTVs, Digital Video Recorders and other high-tech gadgets, went to the movie theater 10.5 times in 2006 compared to 7.1 visits for non-tekkies.
The MPAA didn’t offer an explanation for why the tech-savvy would be more likely to leave home, although they may have a high-def set and surround sound system at home that can offer a theater-like experience (and perhaps a better picture).
For more, go to TV Predictions.
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March 12, 2007
Travolta steps up for film causes
OCALA, FL — For the opening of his new film ‘WILD HOGS’ John Travolta wanted to do something to help his community. There were over 200 tickets sold to a VIP event at Club Blue adjacent to the Hollywood 16 theaters in Ocala, Florida. Proceeds went to the Florida Tornado Victims, The Historic Marion Theatre, and to the Film Commission of real Florida.
John Travolta presented a check to Mayor Max Pullen, of Lady Lake Florida, for $15,000 from the event and to top it off he also matched it with a personal check for $15,000. Proceeds also went to help restore the historic Marion Theatre in downtown Ocala. The building has been under construction since October of 2006 and is slated to finish June of 2007. This was a wonderful event and it helped causes that the Travoltas are passionate about.
Congratulations!