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Street view: Entrance to the Plantation CrossRoads complex from University Drive. This sign was formerly the theatre’s marquee. The actual fourplex is a bit further in beyond Google’s reach.
There was also a time when, as with other Wometco locations, you received a token for admission and entered via turnstiles (making one usher redundant). Think they did eventually revive paper tickets toward the end. Some friends couldn’t set foot there due to that “funky smell,” they suspected mold in the wall treatments and curtains.
Not much to see now, but the marquee once occupied the empty rectangular grid in this street view from University Drive. A similar marquee was set up on the Royal Palm Blvd. side.
This may have been originally owned/operated by the same company that ran the Lake Shore, Thunderbird, Hi-Way Airport and other drive-ins (the Movie Center III’s ads were on the same block as the others, with an eventual notation MC III was an indoor venue). The then-newly founded Muvico Theaters took it over in the mid 80s, switching to second-run discount admission once GCC opened the Coral Square 8. This space stood to be cleared out for retail.
Street view (with indistinct former Sunrise Cinemas signage) is at the south end. U.S. 1 would be immediately to the left. The theatre’s low-level street marquee was slightly further north, now used to promote events elsewhere in Mizner Park.
As of 6/11, the windows are covered, with no further word of renovation activity.
Curtains: As with other 70s twin theatre conversions in the area (Pompano Cinema, Boynton Cinema), Wometco built a wall down the middle of the original BRT to achieve twinning. Each twin was indeed larger and deeper than the Boca Mall 6’s shoebox style, but the reduction of screen space was a definite loss.
There wasn’t much to the interior — Wometco had stopped doing its architectural flourishes by then. It was your basic rectangle with (IIRC) red wall treatments (after twinning, one side was redone in aqua, also IIRC). The box office/lobby/concession area was a long corridor, running along the adjoining restaurant space (eventually McDonald’s).
While searching Google News' archives, found an item from The Boca Raton News (defunct) about an early 70s proposal to relocate the BRT to a smaller space within the Fifth Avenue Shops.
Regarding the street view (nice addition, CT!): The BRT was behind the McDonald’s displayed above, its former space now occupied by a drive-thru lane and additional parking.
As of May 2011, now in the Paragon Theaters portfolio:
Extensive lobby remodeling, upgraded seating, and expanded food/beverage menus were introduced toward the end of Sunrise Cinemas' management.
Here’s the new Website for Plantation CrossRoads:
Here’s the new, independent Gateway Website:
Frank Theaters did briefly close the Plantation CrossRoads; it’s now due to reopen March 25 under the same owners who took over the Gateway.
(If anyone from CT sees this, time to mark the status as “Closed”)
Fashion retailer H&M just announced plans to take over the former (hurts to say that) Lincoln, aiming for a fall 2012 opening:
Meanwhile, there’s a possibility that the Jackie Gleason Theater (currently aka The Fillmore at…) may disappear in a proposed major renovation of the Miami Beach Convention Center. Live Nation could’ve taken over the Lincoln instead.
It appears Planation CrossRoads is no longer listed at the Frank Theaters site, and there was a report that foreclosure proceedings are underway for the entire shopping center.
As for movies nowadays on Lake Avenue, I can report the nearby Lake Worth Playhouse’s Stonzek Theatre (a 48-seat black box space) is alive and thriving with art house fare. Even with limited space, they’ve proven worthwhile successors to the still much-missed Carefree.
If you’ve tried the link directly above, click on “Pasta Palace/Palm Beach Post/Jan. 9 1976” for the ad itself.
Walking past the building last night, noticed signs announcing the Palm Beach County Cultural Council would soon be setting up headquarters. Turns out the family donated the building in Robert M. Montgomery’s memory. Click below for (presently) a partial exterior shot with the new signage:
Then go here for the announcement:
Quinnda, please do tell us more about that event!
(second row, last two on the right: these also appear in the book “Broward County: The Photography of Gene Hyde”)
A moment’s coverage from “News of the Day”:
Revisiting the link C Walczak posted, some clarification has been added since publication:
“According to the most recent owner of the cinema, Frank Theatres, Sunrise agreed to close the cinema in January. When Frank Theatres took over a number of Sunrise Cinemas locations in October, it agreed to run this theater until its closure at the end of 2010, said Rob Reynolds, COO and CFO of Frank Theatres.
‘Its unfortunate,’ Reynolds said. ‘Itâ€™s a nice location. We just got into the game too late.’ He said a national chain will be taking over the cinema and revamping it."
Frank Theatres is out of there. I’ll keep you posted if the Gateway launches its own free-standing website.
Some VERY promising news from the Gateway’s Facebook page (listed there as “Gateway Theatre”):
“We are now running as an independent theatre, and major renovations are planned for later this year!”
Another issue might’ve been the MPC’s now two-decades-old infrastructure, maintained as well as possible but showing increasingly obvious need of refurbishment. Last time I went a couple months ago, the (frayed) seat sank a little further than usual. Given the increased popularity of combining fast-casual dining/drinking with movies, I get the vibe the revitalized MPC may follow suit (giving Cinemark Palace’s The Premier, not to mention Mizner Park’s numerous restaurants, some competition).
One of the ticket-takers had been there since the AMC days — I hope he’s been able to find new work!
“The theater will be closed for renovations and is slated to reopen sometime this fall."
Landmark Theaters or another specialty operator: Please take this over from Frank!!!
To my knowledge, the Gateway was always only single-level. There are no signs of (nor room for) staircases.
IPic Entertainment has announced its intention to build a new megaplex/bowling center during proposed redevelopment of the Riverside/Atlantic Boulevard shopping area. No dates set, but Coral Square 8’s years are probably numbered.
Closed suddenly around New Years Day, and Frank Theaters has left the building — possibly a hangover from the aforementioned financial difficulty. New operators may already be in the wings, will keep you posted.
On further thinking, “777 Glades Road” probably refers to FAU’s main entrance, the default address for the vast property.
It’s the address LRT itself lists. Being on a street within the FAU campus, this would probably confuse some map sites. Try this one:
The theater building is on Palm Beach Avenue and Indian River Street. Just got back from there in fact (for “Kings of Pastry”).