Savoy Theatre

112 W. 34th Street,
New York, NY 10120

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Built in 1900, off Herald Square, out of three former residences on 33rd and 34th Streets, Schley’s Music Hall was designed by Michael Bernstein and designed in late Victorian style, with touches of neo-Renaissance decor. It sat about 840, on strange folding type-chairs, as well as a pair of small balconies and six sets of boxes on either side of the ornate proscenium arch.

Just a few months after opening, Schley’s was under new management and was renamed the Savoy Theatre. Live theater and variety shows remained on the bill at the Savoy for just over a dozen years, when the theater was converted into a movie house. It was last operatred by the Cinema Circuit Corp. chain, and was razed in 1952, the last vestige of Herald Square’s days as a theater district.

Contributed by Bryan Krefft

Recent comments (view all 12 comments)

RobertR
RobertR on May 25, 2006 at 8:47 pm

This ad seems to indicate the Savoy was being run by the same owners that had the New Amsterdam and Astor. Was it Cinema Circuit?
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johnfields
johnfields on April 18, 2008 at 6:55 pm

My great grandmother, Anna Schober Fields, appeared at the Savoy as Mrs. Schultz in “Mrs. Wiggs of the Cabbage Patch” on September 4, 1904.

Warren G. Harris
Warren G. Harris on May 19, 2008 at 1:06 pm

Here are new links to images described above on 1/27/06:
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Warren G. Harris
Warren G. Harris on November 27, 2008 at 10:23 am

This and a number of other theatres can be seen in the backgrounds of a Thanksgiving Day Parade slide show “Floating Back in Time” at View link

AlAlvarez
AlAlvarez on January 1, 2010 at 4:13 pm

The Savoy, circa 1951:

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AlAlvarez
AlAlvarez on January 19, 2010 at 8:35 pm

The Savoy stopped operating in early September 1952.

Tinseltoes
Tinseltoes on May 5, 2012 at 4:36 pm

Was this Savoy really considered part of the “garment district?” It was in the heart of one of NYC’s biggest shopping areas, directly opposite Macy’s and flanked by Gimbel’s, Saks 34th Street, and other big stores. If you must place it in a district, it should be “34 Street—Herald Square.”

Tinseltoes
Tinseltoes on May 23, 2012 at 10:19 am

In this 1929 photo of 34th Street looking west, the Savoy Theatre can be seen on the left side with “Talking Pictures Morning, Afternoon and Evening” on the marquee: lunaimaging

Joe Vogel
Joe Vogel on April 18, 2013 at 10:35 pm

According to Our Theatres To-day and Yesterday, a book by Ruth Crosby Dimmick published in 1913, the operator who took over the Savoy Theatre in 1911 and converted it into a movie house was Walter Rosenberg. A few years later, Rosenberg changed his surname to Reade, and he and his son, Walter Reade Jr., went on to build an extensive chain of movie theaters. Rosenberg/Reade was the nephew of Oscar Hammerstein I.

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