New Mission Theater

2550 Mission Street,
San Francisco, CA 94110

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New Mission Theatre

Viewing: Photo | Street View

Built in 1916 and originally designed by the Reid Brothers, the over 2,000-seat movie palace was renovated for the Nasser Brothers circuit in 1932 by Timothy Pflueger, who transformed it into an Art Deco style wonderland. The theater also has a 70 foot marquee that is a local landmark. After closing, it spent many years as a furniture store.

The City College of San Francisco proposed to raze much of the former movie palace and build new campus facilities inside the theatre’s building. Believing that more of a theatre could be retained while still achieving the school’s goals, a local group called ‘Save the New Mission Theatre’ lobbied to stop CCSF from executing its plans.

In 2012, Alamo Drafthouse announced plans to convert the theatre into a five auditorium cinema, with new auditoriums in the balcony and preserving the main screen. It planned to re-open in 2015.

Contributed by Ross Melnick

Recent comments (view all 73 comments)

Mike (saps)
Mike (saps) on April 10, 2015 at 6:23 pm

Interesting and informative article and well-chosen photos. Here is a direct link to the Alamo Drafthouse page.

Mike (saps)
Mike (saps) on April 10, 2015 at 6:25 pm

Mike Keegan — can we add your photos to our database here at Cinema Treasures? For posterity and all…

hdtv267
hdtv267 on April 11, 2015 at 1:20 am

Thanks Mike Keegan, looking forward to the updates on progress of having an Alamo in San Francisco.

Do you have a target date in mind for re-opening?

MikeKeegan
MikeKeegan on April 11, 2015 at 5:08 pm

Glad you like the pictures, guys! Feel free to post them on here. We’ll have concrete opening info date to announce in the next couple of weeks, I’ll make sure to keep y'all updated!

Mike

stevenj
stevenj on May 28, 2015 at 2:54 pm

This article + photos on the progress at the New Mission was published a couple of days ago in the SF Chronicle and was also in their on line edition. If the link does not work because it requires a subscription and password would someone let me know and I’ll remove this post. I have been waiting a few days to see if the Chronicle would also post this story on their free SFGate but so far has not happened.

New Mission

Mike (saps)
Mike (saps) on May 28, 2015 at 5:28 pm

Under reconstruction May 2015 photo added.

hdtv267
hdtv267 on May 29, 2015 at 4:42 am

Thanks for posting that Mike. There’s a big sign out front over the marquee saying “opening 2015”, is that still realistic?

stevenj
stevenj on May 29, 2015 at 12:20 pm

According to the Chronicle story in the link I posted May 28 Alamo founder and CEO Tim League is looking for a fall 2015 opening. No exact date set yet.

hdtv267
hdtv267 on May 29, 2015 at 12:24 pm

yes I did read that and thank you very much for providing some helpful information to this board, but knowing the San Francisco real estate market, let’s hope that remains on track. I do look forward to a visit when I get back to SF

MikeKeegan
MikeKeegan on May 30, 2015 at 8:04 pm

Hey all – still completely on track for this fall! New pictures to be posted on our blog soon, will make sure to post on here when they’re up!

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