Loew's 46th Street Theatre

4515 New Utrecht Avenue,
Brooklyn, NY 11219

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Loew's 46th

Viewing: Photo | Street View

Built for the Universal Pictures chain, the Universal Theatre opened October 9, 1927 with the movie “Alias the Deacon” staring Jean Hersholt, and a stage show “Giggles of 1927” staring Eva Puck and Sam White. It was equipped with a Wurlitzer theatre organ. Designed by architect John Eberson in an Atmospheric/Italian Renaissance style, one side wall of the auditorium had the fa├žade of an Italian garden, while the other side wall had a balustrade, fountain and wall gates. The ceiling replicated a moonlit sky, with twinkling stars and clouds rolling by. Within a year of opening, in September 1928 it was taken over by Loew’s Inc. and was renamed Loew’s 46th Street Theatre. After Loew’s it was finally operated by Brandt Theatres from 1966 and they closed the theatre showing movies in late-1969. It re-opened as the 46th Street Rock Palace, presenting concerts. That closed in 1973.

It was converted into retail space as a furniture store. To enable this, a wall was added just below the balcony. Everything between the wall and the original entrance became a retail space. Everything beyond the wall, towards the original screen, has remained relatively intact and is used for storage.

The balcony seats are still in place. The auditorium has survived with little damage. Stage and dressing rooms are also intact. It was announced in summer of 2015 that the furniture store had relocated to MacDonald Avenue and had vacated the building.

Contributed by Jason R

Recent comments (view all 255 comments)

chrysl
chrysl on January 22, 2013 at 12:44 pm

I have the balcony keys from may 19, 1980, the best little whorehouse in texas. Anyone interested in purchasing them

Ed Miller
Ed Miller on September 12, 2013 at 8:30 am

I was there yesterday, and both the saleswoman and owner were extraordinarily gracious; they gave me permission to roam the theater and take pictures, which I will now post. I’m amazed that anyone had trouble with these good folks!

Ed Miller
Ed Miller on September 12, 2013 at 10:28 am

The photos that I took yesterday, of the exterior and interior, are now uploaded. Enjoy!

ERD
ERD on September 12, 2013 at 12:10 pm

Thanks, Ed, for uploading the photos of what was once a beautiful theatre.

robboehm
robboehm on February 9, 2015 at 9:25 am

Surprisingly good condition. At least as a furniture store it’s assured that the roof is in tact.

ERD
ERD on February 9, 2015 at 10:48 am

I appreciate seeing the additional photos of what was once one of the most beautiful movie theatres in Brooklyn.

Orlando
Orlando on July 17, 2015 at 3:46 pm

The furniture store is moving to another location and let'’s see what happens to the building. I did a familiar photo shoot twice 1n the 1990’s and in 2001. I also was in the building and just asked for a view and got it. The furniture store owner gave his card. The 2nd time was with some out of town friends and NY THSA director. Everybody was amazed. The roof in the projection booth was wet from rain so the entire roof is not really protecting the existing plaster. The building is 88 years old in October and I doubt after 1970, the same time movies ceased the roof hasn’t been touched. Brandt’s operated the theatre from Loew’s in 1966 and it closed late 1969. My JHS school bus passed the theatre every school day from 1967-70 and it closed by then. The Boro Park went from movies to XXX in 1968. I remember the movie “Boom” playing here and then Adult films. I don’t want to predict that a condo building of some sort may occupy the site, but it might be likely. For restoration to a theatre highly unlikely due to the neighborhood and its' proximity to the Kings.

ERD
ERD on July 18, 2015 at 10:20 am

There is no doubt that this building will never become a theatre again due to neighborhood’s uncompromising religious view about seeing movies. One of the negative aspects of the location it is close to the elevated train and there is a lot of noise when a train passes by on New Utrecht Avenue. The theatre will most likely be knocked down just like the Boro Park.

theatrefan
theatrefan on July 19, 2015 at 1:49 pm

I have checked the NYC Dept. of Buildings site and apparently a few permits have been filed to do some sort of interior demolition work. Also a year or two prior to that there had been a permit filed to do a conversion from Commercial to Mixed-Use & Residential, that one has seemed to go nowhere for now. BTW, the Furniture store that used to occupy the Loew’s 46th Street has now moved over to McDonald Avenue.

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