Loew's 46th Street Theatre

4515 New Utrecht Avenue,
Brooklyn, NY 11219

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Loew's 46th

Viewing: Photo | Street View

Built for the Universal Pictures chain, the Universal Theatre opened October 9, 1927 with the movie “Alias the Deacon” staring Jean Hersholt, and a stage show “Giggles of 1927” staring Eva Puck and Sam White. It was equipped with a Wurlitzer theatre organ. Designed by architect John Eberson in an Atmospheric/Italian Renaissance style, one side wall of the auditorium had the fa├žade of an Italian garden, while the other side wall had a balustrade, fountain and wall gates. The ceiling replicated a moonlit sky, with twinkling stars and clouds rolling by. Within a year of opening, in September 1928 it was taken over by Loew’s Inc. and was renamed Loew’s 46th Street Theatre. Loew’s closed the theatre showing movies in 1970. It re-opened as the 46th Street Rock Palace, presenting concerts. That closed in 1973.

It was converted into retail space as a furniture store. To enable this, a wall was added just below the balcony. Everything between the wall and the original entrance became a retail space. Everything beyond the wall, towards the original screen, has remained relatively intact and is used for storage.

The balcony seats are still in place. The auditorium has survived with little damage. Stage and dressing rooms are also intact.

Contributed by Jason R

Recent comments (view all 252 comments)

mark edmunds
mark edmunds on June 4, 2012 at 12:01 pm

Nice photos Matt!

DJM78
DJM78 on June 19, 2012 at 6:14 pm

WOW. Unbelievable photo!!

chrysl
chrysl on January 22, 2013 at 10:44 am

I have the balcony keys from may 19, 1980, the best little whorehouse in texas. Anyone interested in purchasing them

Ed Miller
Ed Miller on September 12, 2013 at 6:30 am

I was there yesterday, and both the saleswoman and owner were extraordinarily gracious; they gave me permission to roam the theater and take pictures, which I will now post. I’m amazed that anyone had trouble with these good folks!

Ed Miller
Ed Miller on September 12, 2013 at 8:28 am

The photos that I took yesterday, of the exterior and interior, are now uploaded. Enjoy!

ERD
ERD on September 12, 2013 at 10:10 am

Thanks, Ed, for uploading the photos of what was once a beautiful theatre.

robboehm
robboehm on February 9, 2015 at 7:25 am

Surprisingly good condition. At least as a furniture store it’s assured that the roof is in tact.

ERD
ERD on February 9, 2015 at 8:48 am

I appreciate seeing the additional photos of what was once one of the most beautiful movie theatres in Brooklyn.

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