New 400 Theaters

6746 N. Sheridan Road,
Chicago, IL 60626

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New 400 Theatre, Chicago, IL (sign)

Built as the Regent Theater, opening late-1913 in the Rogers Park neighborhood of Chicago, this was one of its earliest movie houses and originally sat about 725 in its auditorium. In 1930, the theater was renamed the 400 Theater.

In 1990, it was divided into four small auditoriums, three seating about 200, one only about 150. It was purchased by the owners of the Village Theater in the Old Town neighborhood and modernized, and given the name of the Village North Theater. For the last several years, the theater was operated by Village Entertainment.

In September 2008, the former Village North began operating as Visionary Theatres, but by January of 2009, the theater was closed. It was reopened again as the New 400 Theaters on July 1, 2009.

Contributed by Bryan Krefft, Ray Martinez

Recent comments (view all 119 comments)

Broan
Broan on August 29, 2015 at 9:49 am

The Regent must have opened in 1913. I have just posted a “Under Construction” notice from January 18, 1913 “The Construction News” and the earliest ad I have seen in the Tribune is from December 7, 1913.

Broan
Broan on August 29, 2015 at 9:51 am

It was noted as being “Under Roof” by March 8

Broan
Broan on January 9, 2016 at 1:19 pm

Here is an article about the Morse and its sister the Regent (400)

DavidZornig
DavidZornig on March 22, 2016 at 2:23 pm

1933 print ad added courtesy of Kenneth Swedroe. The 400 was run by Essaness at the time.

DavidZornig
DavidZornig on September 12, 2016 at 5:23 pm

Circa 1985 photo added courtesy of Jerri Walker.

MichaelKilgore
MichaelKilgore on June 7, 2019 at 11:12 am

Weird note from the June 24, 1950 issue of BoxOffice:

An usher at the 400 Theatre was checking the seats one night when he suddenly yelped to Manager Les Stepner, “Hey boss, somebody smuggled a box of popcorn in here tonight.” Popcorn is verboten at the 400.

robboehm
robboehm on June 7, 2019 at 1:27 pm

Let me repose the question msd01 asked on November 28, 2004. Why is it called the 400. I read through all 115 comments and couldn’t find a clue. It’s not the seating capacity. It has nothing to do with the address.

RickB
RickB on June 8, 2019 at 4:44 am

The name is probably a reference to

https://en.wikipedia.org/wiki/The_Four_Hundred_(1892)

(Sorry for the non-clickable link, but the markdown syntax apparently has trouble with an URL that ends with a parenthesis.) I’ve seen this term used to suggest high society as late as the early ‘40s, so the name may have made more sense in 1930 than it does now.

Broan
Broan on June 8, 2019 at 4:52 am

Maybe it had to do with this: http://lantern.mediahist.org/catalog/variety99-1930-07_0307

Mister_Comics
Mister_Comics on June 8, 2019 at 2:44 pm

Added in the “Photo” section… Article that may or may not explain the 400 theater name. Thank you Broan for finding this article.

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