“Coming attractions: The rise of luxury movie theaters”
Next time you go to the movies, you might want to think about putting on a coat and tie.
As more high-end cinemas open in the region — boasting reserved seating, concierge desks, cocktails and fancy food — the experience is becoming less and less like an afternoon at the Bijou and more like a night at the Kennedy Center.
In fact, when ArcLight Cinemas unveiled its 16-screen multiplex in Bethesda last month, a place with a posh lobby bar and old-school ushers, but no box office, the company’s vice president of operations, Stephen Green, described the chain’s competition not as other movie theaters, but — wait for it — opera.
What’s next, printed theater programs?
Read the entire article at washingtonpost.com
Article by Michael O'Sullivan