June 9, 2006
This is exactly the kind of shift in mindset the theatrical distribution industry needs to adopt. It’s not the final answer, but at least someone is making an effort to stem the tide, independent of the studios… who I really don’t think care how they get their money, as long as it keeps rolling in.
Cineplex Entertainment Goes Big
TORONTO, ONTARIO — (MARKET WIRE) — 05/29/2006 — See movies the way they are meant to be seen
Cineplex Entertainment (TSX: CGX.UN), Canada’s leading motion picture exhibition company, today launched an innovative advertising campaign. This is the first ad campaign of its kind to be launched by a major motion picture exhibitor in North America. The ad campaign’s tagline, “Go Big” provides a point of comparison for seeing movies on the big screen versus other substantially smaller home entertainment options. By focusing the message on the cinema experience, Cineplex intends to make movie-going Canadian’s first choice for out-of-home entertainment.
“This is an exciting first for our company and the North American exhibition industry overall; we are delighted to take a leading role in raising awareness for the exceptional movie experience possible only by experiencing movies on the big screen,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “Cineplex prides itself on being a leader in the North American exhibition industry and the entertainment industry as a whole.”
The theme of the campaign, which was created in partnership with advertising agency Endeavor, takes a humourous and informative approach at comparing the in-theatre movie experience with at-home television viewing. The average movie screen is 50 feet wide and by contrast the average television is 50 inches wide. When the two are directly compared, there simply is no comparison for watching a movie on a small screen.
June 2, 2006
Thanks to newer technology, theaters have been experimenting with non-movie content for a while… concerts, sports games, and lectures. In a new report, the Associated Press looks into the rising interest in digital concerts.
Combining rock shows and movie theaters is an idea at least as old as 1970’s “Woodstock,” the movie version of the previous year’s legendary three-day festival. But advances in technology are making it easier to pull off events like the May 9 Widespread Panic show — when the concert was beamed live to 114 theaters around the country, from California to Florida.
And an increasingly competitive marketplace is making the special events attractive for bands looking to reach new audiences and offer something special for their existing fans.
“The artists, the managers, the promoters … have all come to see there is a terrific value in bringing their music to movie-theater screens so fans can gather together to see them nationally — but in a very local and personal way,” said Dan Diamond, vice president of digital programming for Big Screen Concerts.
June 1, 2006
I ran across MovieBinge over the weekend:
From Memorial Day to Labor Day, the Movie Binge team will watch every major movie released. Are we crazy? Stupid? Attractive? The answer is always yes. Follow along as we try to watch all 85 films.
So, what do you think? Are they crazy or geniuses?!?
April 12, 2006
According to a report from the BBC, a Japanese firm has developed a fragrance machine for movies similar to the infamous Smell-O-Vision system of 1960.
Screenings of Colin Farrell’s latest film will be accompanied by a series of smells at a cinema in Japan.
Seven fragrances will waft from machines under back row seats during historical adventure The New World.
A floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments.
Cinemas across the country will be able to download programmes to control various sequences of fragrances for other upcoming films.
April 1, 2006
CEDAR SPRINGS, MI — The Kent Theatre has had a long 120 year history in Cedar Springs Michigan, but that is soon to change. The Cedar Spring Theatre Association announced tuesday that the Kent Theatre has been sold to the Japanese Investment Company IBPC OSAKA, located in Tokyo Japan. The company has long strives to improve U.S. and Japanese relations and feel this move is beneficial to both countries.
The sale of the Kent Theatre will be finalized April 20th 2006. The final movie to be show will be April 15th 2006 with the Dustin Hoffman Classic “Little Big Man” All resident attending will receive a * free egg rolls in celebration of the final showing. *(Limit one per paid admission)
After the sale the Kent Theatre , it will be disassembled and all pieces number and shipped to its new home in city of Osaka Japan. The Theatre will be lovingly reassembled in its new home and the residents are delighted with the prospects. The theatre will feature the American silent movies of Charlie Chaplin, Buster Keaton and Harold Lloyd.
Len Allington, President of the Cedar Springs Theatre Association was instrumental in the negotiation of the sale. Speaking from a phone in Osaka Japan , Len expressed how proud he was of the sale stating “I am very impressed with the amount of respect the Japanese people have for this classic theatre, I feel this is the best move available for the true preservation of this theatre. Adding, "We will also make about $10.000 profit in this deal and that will be added bonus!!” Mr. Allington also stated “Under the June 2001 agreement between Prime Minister Junichiro Koizumi and President George W. Bush, the governments of Japan and the United States have jointly held seminars in order to promote better understanding of foreign direct investment, and facilitate investment in Japan at the local level. Both sides have been emphasizing the very real investment opportunities that exist in Japan, made even more appealing by the recent upturn in the Japanese economy. This sale is a direct response to President Bush’s ideas, a man I hold in high regard!”
March 24, 2006
SAN FRANCISCO, CA — Sundance Cinemas, the on again, off again project from Robert Redford’s Sundance Group, seems ready for its close-up after nine long years. The group, led by former Landmark Theatres executives Paul Richardson and Bert Manzari, has announced the purchase of the Kabuki 8 Theatres from AMC.
According to The Hollywood Reporter, the theater is scheduled to reopen in late summer and early fall—just in time for the bulk of independent and art house film releases.
Sundance Cinemas was first announced in 1997 as a joint partnership with General Cinemas, but never opened a single theater. The project was put on further hiatus whne General Cinemas filed for bankruptcy protection and was eventually sold to AMC.
News surfaced last year that under Manzari and Richardson’s guidance (they departed Landmark with its acquisition by Mark Cuban), Sundance Cinemas would be relaunched.
March 17, 2006
LAS VEGAS, NV — Another ShoWest has come and gone, but there was a lot of news and views this week on display in Las Vegas. The following links hit some of the highlights:
Theaters' owners are optimistic
Distributors hold firm against day-and-date
Fithian, Glickman cite turning point for cinema
Challenges Seen for Film Biz After 2005 Slide
Theater owners are nervously eyeing empty seats
Digital on the Docket Again
The Future of Moviegoing Presented at ShoWest
Small window seen as film threat
New role for theaters: cops
Movie industry may turn to marketing to stop slide
Hollywood boosters rally the troops at convention
Bad films blamed for empty theaters
Theater ads don’t stop moviegoers: Study
Piracy, consumer habits hot topics at ShoWest
AMERICAN MULTI-TASKER: SHOWEST 2006
Boxoffice Magazine ShoWest 2006 Coverage
ShoWest opening ceremony gets ’M:I 3' sneak
Official ShoWest 2006 Website
February 22, 2006
The Academy of Motion Picture Arts and Sciences has announced that this year’s set for the Oscars will be a “no-holds-barred return to classic Hollywood glamour, paying homage to old movie theaters.”
“When designing the Oscars, I try to make the current show as different from the year before as possible,” said Christopher. “Last year’s show was distinguished by a hi-tech, ‘cutting-edge’ style. So this year, there’s nothing hi-tech — it’s a no-holds-barred return to classic Hollywood glamour, paying homage to old movie theaters.”
“I wanted to celebrate the movies and to include great movie houses and screens,” said Cates. “So Roy went back to the classic ornate movie houses for his inspiration, which, I think, is superbly reflected in the final design.”
“I have always loved the movie theaters of the ‘30s, '40s and '50s,” Christopher said. “The man who designed many of them was S. Charles Lee, who was remarkably imaginative and architecturally daring, making movie theaters in styles ranging from the ornate Hollywood baroque to the sleek art-moderne. His spaces were exciting places that upon entering made you feel that something extraordinary was going to happen.”
January 27, 2006
In his latest blog entry, Mark Cuban, the spirited owner of Landmark Cinemas, takes a frank and fascinating look at the state of the exhibition industry.
On collapsing the “release window” between theatrical exhibition and other release formats (DVD, iTunes, Cable, etc.)…
How sad is it when the President of the National Assoc of Theater Owners doesnt think his members can create a better movie going experience than what we can see in our houses and apartments ?
Guess what John, I can whip up a mean steak, but I still like to go to restaurants. Because I enjoy it. I enjoy getting out of the house with family, friends, who ever.
On shifting demographics…
The experience that a 16 year old expects is going to be completely different than what a 35 or 55 year old expects.
When a 16 year old goes to a movie, there is absolutely nothing at all wrong with answering your cellphone, talking back to the screen and texting your heart away during a movie. The movie is just there because its better than doing the same thing sitting or walking at the mall, or hanging in your buddys smelly bedroom again, listening to his mom yell at him.
All of the above drives anyone not in that demographic crazy. So when a couple of 35 year olds go to see King Kong, not only can you pretty much bet that they arent going to have a great experience during the showing of the movie, but they probably didnt have a great experience before they even got their seats.
On giving theaters a piece of the DVD business…
Its also probably a good time to take steps to be paid for the role you play in promoting the sale of DVDs and TV. You already know that you platform movies and create demand for future sales. Your problem is that you dont get paid for it. DVD sales now exceed box office sales and you dont get a nickel of those DVD sales. Its time for that to change.
On what business theaters are in…
First of all, I dont think they know what business they are in any longer. It appears they believe they are in the business of showing the movies Hollywood gives them and praying that Hollywood makes good movies and spends enough money to drive people through the doors so they make some money on the boxoffice and concessions. They arent.
So, what do you think Cinema Treasures fans? (Read the full blog post and then comment below!)
January 16, 2006
Loews Cineplex theatres will close at the end of the business day on Thurs. 1/26 and on Friday 1/27 will re-open as AMC Theatres. This will effectively relegate the Loews name, probably the oldest name in exibition, to the trash heap.
Marcus Loew, a furrier, opened a nickelodeon on the second floor of a commercial building in Cincinnati in 1905, and the rest, as they say, is history. He went on to establish Loew’s, Inc., building some of the most opulent and ornate vaudville-movie theatres ever seen. “We sell tickets to THEATRES, not movies”, he was quoted as saying. Loew also formed the Metro-Goldwyn-Mayer studios through a series of aquisitions and mergers, to supply product to his theatre empire.