The Nuart probably opened in 1930. Southwest Builder & Contractor’s issue of March 21, 1930, carried an item about the construction contracts for the theater. Motion Picture Herald of March 26, 1932, mentioned a management change at the Nuart Theatre in Sawtelle. In 1939, the house was already being remodeled and redecorated and getting a new marquee, according to an item in Boxoffice Magazine’s issue of August 5th that year.
Oh, you can also use the Live Search link in my comment immediately above to fetch a bird’s-eye view of the Riviera itself, or just drag the view back and forth between the two buildings (or all over town.)
A brief item from the July 9, 1938, issue of Boxoffice Magazine mentions three theaters operating in Avalon at the time: “Visitors… Art LaShell, manager of the Avalon, Riviera, and Samoa in Catalina, accompanied by Ernie Gans, who will produce a stage show at the Samoa shortly.”
There was nothing about whether the Samoa also ran movies, but as it was managed by the same guy who managed the Avalon and Riviera, it seems likely that it did. Avalon wasn’t a very large town, but it had a huge tourist population and probably could have supported three movie houses during the season. I wonder if the Samoa could have been the 1924-25 project by Webber, Staunton & Spaulding which was later converted into the post office?
Avalon’s post office is currently located on Metropole Avenue, in a newer building, but there’s a building at 409 Crescent Avenue that looks as though it could have been a theater, having what seems to be a former stage tower. The building currently has a courtyard, but the L.A. County Assessor’s office gives it an original construction date of 1926, and an effective construction date of 1941, so the courtyard might date from the rebuilding at that latter date.
Google Maps has no street views of Avalon, but a bird’s-eye view of the building can be seen at Live Search. Search on 409 Crescent Av., Avalon Ca.
Boxoffice Magazine of September 18, 1937, carried an article about the recent opening of the Liberty Theatre in Ellensburg. The owner of the theater was Frederick Mercy. The house had 750 seats on opening, and was designed by Seattle architect Bjerne Moe, designer of many theaters in the Pacific Northwest.
From Boxoffice Magazine, September 18, 1937: “Roy Irvine has opened his new theatre in Ritzville, Wash. The house seats 450 and was designed by Bjarne Moe.”
Bjarne Moe was the architect of the Roxy Theatre, Bremerton; the Crest Theatre in Seattle; the Lake City Theatre, Seattle; the Bungalo Theatre, St. Maries, Idaho; and the Liberty Theatre, Ellensburg. There are probably quite a few others, but I haven’t unearthed them yet. In addition, he was the architect for many theatre remodeling jobs.
A 1944 issue of Boxoffice featured a photo of many employees of the Seattle office of the B.F. Shearer Co., a theater supply and design house. Bjarne Moe was among them.
Boxoffice Magazine’s issue of March 11, 1950, contained an item saying that the Sutter Theatre was nearly ready to open, and that the date would be either March 15 or March 21, depending on the timely completion of some remaining interior work.
Roger G: Sorry it took so long for me to get back to t his page. My e-mail service quit sending notifications from Cinema Treasures and I haven’t gotten around to changing my address, so I don’t know when I get replies.
Anyway, the photo link still works for me. Maybe Flickr was sown when you clicked it. Just in case it’s some other problem, here’s the bare link:
LAPL has added an undated photo showing the Tower’s facade, and a big locomotive. It’s probably from 1937-38, though. The first title on the marquee is “Slave Ship”, a Warner Baxter-Wallace Beery vehicle released in 1937. I can’t read the second feature title.
ken mc: You can add the Orpheum. Here’s a brief item from the July 16, 1949, issue of Boxoffice: “Susanville, Calif.— Work has been resumed on rebuilding the old Orpheum. Owned by T&D, the project was halted by the extreme cold last winter. The circuit also owns and operates the Sierra Theatre here.”
I guess it was a theater before it became a bowling alley. From the second photo you linked to, it looks as though it might have been a lodge hall of some sort first. In any case, the style of the building suggest an origin in the 19th century.
The architect of this theater was the noted San Diego modernist, Richard George Wheeler. Boxoffice Magazine featured an illustrated article on the San Diego Cinerama Theatre in its issue of December 7, 1964.
The Whittwood Theatre opened in 1964. It was among the theatres on which construction had begun during 1963, as listed in Boxoffice Magazine’s annual review of new and remodeled theaters. An exterior photo appeared in a Boxoffice feature on October 25, 1964, and a closeup shot of its entrance appeared on the front page of the magazine’s The Modern Theatre section of December 7 that year. It was the subject of an entire article in the Boxoffice issue of March 15, 1965.
The Whittwood was built for Bruen’s Whittier Theatres. It had 960 seats, a fifty-foot curved screen, and the auditorium walls were paneled with a gold damask fabric to match the stage drapes. The building was designed by Whitter architect Ray W. Johnson, and the Los Angeles office of the B.F. Shearer Co. handled the interior layout, design, and equipment.
A photo of the auditorium in the 1965 Boxoffice article showed a feature I had forgotten from my one visit to the Whittwood. Unlike stadium sections in older theaters I had been in, that at the Whittwood was elevated several feet above the main floor, so patrons had to climb a fairly long staircase leading from the cross-aisle to get into it, and would be several rows back by the time they reached the seats. Then they would have to descend stepped side-aisles to reach seats in the first few rows. I suppose this design was adopted to make more room for the lobby and restrooms, which were tucked under the stadium section.
There should be a separate page for the original Valley Plaza Theatre, opened in 1966 by Statewide Theatres, and later operated by Loew’s. Apparently it was demolished to make way for the current megaplex.
The April 6, 1964, issue of Boxoffice Magazine announced that the re-opening of the Fox Winrock had taken place on March 24, with a special, invitation-only event. The house had been closed for one week to install the Cinerama screen. Three projection booths for Cinerama had already been included in the original plans for the theater, which had opened the previous year. The seating capacity was reduced by about 35 seats (from the original 800) for the 95-foot screen’s installation, though. The opening program was “This Is Cinerama”, and it was expected to run for at least eight weeks.
The exact opening date for the Esquire was April 1, 1964, according to the April 6 issue of Boxoffice Magazine that year. The opening movie was the French ballet-drama “The Lovers of Tereul”.
Among the unusual features (for that time) of the Esquire were a wheelchair platform accommodating four persons, and a row of seats wired to the sound system for hard-of-hearing patrons.
The interior and exterior of the theater, which was located in an existing building, was designed by motion picture art director Eugene Lourie.
Except for its colonial brick facade decoration, this theater was virtually identical to the Annandale Theatre, also opened in 1964 by the same owner, according to an item in Boxoffice Magazine, July 13, 1964.
According to the July 13, 1964, issue of Boxoffice Magazine, the Annandale Theatre was nearing completion. The 1000 seat house was to have a 60 foot screen, six channel stereo sound, and 70mm projection equipment.
The article mentioned that owner Don King was also building a nearly identical house called the Springfield Center Theatre, which I would guess is this one, judging from the description in the comment by rlvjr. The Springfield house was slated for a September opening.
The Fox Rossmoor Theatre was scheduled for a July 15, 1964, opening, according to an item in Boxoffice Magazine issue of July 13 that year. It opened as a deluxe, single-screen house with 838 seats.
This theater is probably the one about which Boxoffice Magazine published an item in its issue of September 28, 1964. The item said that the Stanley Warner Management Company was planning a theater on a four acre site adjacent to the Clairemont Shopping Center in San Diego, and that groundbreaking would take place soon. The company was projecting an opening date of March, 1965, for the $1,000,000 project. It was to be a first-run house, equipped to handle all screen processes, and would be operated by the Stanley Warner Circuit.
The December 18, 1937, issue of Boxoffice Magazine has revealed that the Vogue was a bit older than I had thought. It carried a brief item saying that A.L. Olander’s New Vogue Theatre had opened on Tuesday, December 14. It also said that the decoration of the theater had been done by the Robert Powers Studio.
I’ve also run across an item in Boxoffice issue of December 22, 1951, saying that the Sherman Theatre in Sherman Oaks had been sold to Al Olander, operator of the Garmar and Vogue Fine Arts Theatres in Montebello. Apparently, New Vogue Theatre was the opening name, and Vogue Fine Arts Theatre was a temporary aka later.
The Canyon Theatre opened in June, 1966, according to an article in Boxoffice Magazine’s June 13th issue that year. It had 700 seats, and was one of the first theaters in the Robert Lippert chain’s major expansion into Southern California.
The Auto-See Drive-In was opened by 1949. According to the November 12, 1949, issue of Boxoffice Magazine, the Yuba City city council received complaints from many citizens about the 600-car operation, citing “…uncontrolled noise, traffic hazards, and the nuisance of scattered trash from the theater.”
The Nuart probably opened in 1930. Southwest Builder & Contractor’s issue of March 21, 1930, carried an item about the construction contracts for the theater. Motion Picture Herald of March 26, 1932, mentioned a management change at the Nuart Theatre in Sawtelle. In 1939, the house was already being remodeled and redecorated and getting a new marquee, according to an item in Boxoffice Magazine’s issue of August 5th that year.
Oh, you can also use the Live Search link in my comment immediately above to fetch a bird’s-eye view of the Riviera itself, or just drag the view back and forth between the two buildings (or all over town.)
A brief item from the July 9, 1938, issue of Boxoffice Magazine mentions three theaters operating in Avalon at the time: “Visitors… Art LaShell, manager of the Avalon, Riviera, and Samoa in Catalina, accompanied by Ernie Gans, who will produce a stage show at the Samoa shortly.”
There was nothing about whether the Samoa also ran movies, but as it was managed by the same guy who managed the Avalon and Riviera, it seems likely that it did. Avalon wasn’t a very large town, but it had a huge tourist population and probably could have supported three movie houses during the season. I wonder if the Samoa could have been the 1924-25 project by Webber, Staunton & Spaulding which was later converted into the post office?
Avalon’s post office is currently located on Metropole Avenue, in a newer building, but there’s a building at 409 Crescent Avenue that looks as though it could have been a theater, having what seems to be a former stage tower. The building currently has a courtyard, but the L.A. County Assessor’s office gives it an original construction date of 1926, and an effective construction date of 1941, so the courtyard might date from the rebuilding at that latter date.
Google Maps has no street views of Avalon, but a bird’s-eye view of the building can be seen at Live Search. Search on 409 Crescent Av., Avalon Ca.
Boxoffice Magazine of September 18, 1937, carried an article about the recent opening of the Liberty Theatre in Ellensburg. The owner of the theater was Frederick Mercy. The house had 750 seats on opening, and was designed by Seattle architect Bjerne Moe, designer of many theaters in the Pacific Northwest.
From Boxoffice Magazine, September 18, 1937: “Roy Irvine has opened his new theatre in Ritzville, Wash. The house seats 450 and was designed by Bjarne Moe.”
Bjarne Moe was the architect of the Roxy Theatre, Bremerton; the Crest Theatre in Seattle; the Lake City Theatre, Seattle; the Bungalo Theatre, St. Maries, Idaho; and the Liberty Theatre, Ellensburg. There are probably quite a few others, but I haven’t unearthed them yet. In addition, he was the architect for many theatre remodeling jobs.
A 1944 issue of Boxoffice featured a photo of many employees of the Seattle office of the B.F. Shearer Co., a theater supply and design house. Bjarne Moe was among them.
Boxoffice Magazine’s issue of March 11, 1950, contained an item saying that the Sutter Theatre was nearly ready to open, and that the date would be either March 15 or March 21, depending on the timely completion of some remaining interior work.
Roger G: Sorry it took so long for me to get back to t his page. My e-mail service quit sending notifications from Cinema Treasures and I haven’t gotten around to changing my address, so I don’t know when I get replies.
Anyway, the photo link still works for me. Maybe Flickr was sown when you clicked it. Just in case it’s some other problem, here’s the bare link:
View link
From your description, it does sound like the same postcard.
LAPL has added an undated photo showing the Tower’s facade, and a big locomotive. It’s probably from 1937-38, though. The first title on the marquee is “Slave Ship”, a Warner Baxter-Wallace Beery vehicle released in 1937. I can’t read the second feature title.
ken mc: You can add the Orpheum. Here’s a brief item from the July 16, 1949, issue of Boxoffice: “Susanville, Calif.— Work has been resumed on rebuilding the old Orpheum. Owned by T&D, the project was halted by the extreme cold last winter. The circuit also owns and operates the Sierra Theatre here.”
I guess it was a theater before it became a bowling alley. From the second photo you linked to, it looks as though it might have been a lodge hall of some sort first. In any case, the style of the building suggest an origin in the 19th century.
The architect of this theater was the noted San Diego modernist, Richard George Wheeler. Boxoffice Magazine featured an illustrated article on the San Diego Cinerama Theatre in its issue of December 7, 1964.
The Whittwood Theatre opened in 1964. It was among the theatres on which construction had begun during 1963, as listed in Boxoffice Magazine’s annual review of new and remodeled theaters. An exterior photo appeared in a Boxoffice feature on October 25, 1964, and a closeup shot of its entrance appeared on the front page of the magazine’s The Modern Theatre section of December 7 that year. It was the subject of an entire article in the Boxoffice issue of March 15, 1965.
The Whittwood was built for Bruen’s Whittier Theatres. It had 960 seats, a fifty-foot curved screen, and the auditorium walls were paneled with a gold damask fabric to match the stage drapes. The building was designed by Whitter architect Ray W. Johnson, and the Los Angeles office of the B.F. Shearer Co. handled the interior layout, design, and equipment.
A photo of the auditorium in the 1965 Boxoffice article showed a feature I had forgotten from my one visit to the Whittwood. Unlike stadium sections in older theaters I had been in, that at the Whittwood was elevated several feet above the main floor, so patrons had to climb a fairly long staircase leading from the cross-aisle to get into it, and would be several rows back by the time they reached the seats. Then they would have to descend stepped side-aisles to reach seats in the first few rows. I suppose this design was adopted to make more room for the lobby and restrooms, which were tucked under the stadium section.
The name of the chain is misspelled at top. It is Reading Cinemas.
This is their web site.
The theater’s individual web page is still at the URL Lost Memory posted in the comment above.
This is no longer the Pacific Gaslamp 15. It’s being called the Gaslamp Stadium by its new operator, Reading Cinemas.
The Bakersfield Valley Plaza 16 is now operated by Reading Cinemas. Pacific can be taken off the name.
New web sites, too:
Bakersfield Valley Plaza 16 web page.
Reading Cinemas U.S. web site.
There should be a separate page for the original Valley Plaza Theatre, opened in 1966 by Statewide Theatres, and later operated by Loew’s. Apparently it was demolished to make way for the current megaplex.
The lobby of Lippert’s La Habra Theatre was pictured on the cover of the October 6, 1956, issue of Boxoffice Magazine.
The April 6, 1964, issue of Boxoffice Magazine announced that the re-opening of the Fox Winrock had taken place on March 24, with a special, invitation-only event. The house had been closed for one week to install the Cinerama screen. Three projection booths for Cinerama had already been included in the original plans for the theater, which had opened the previous year. The seating capacity was reduced by about 35 seats (from the original 800) for the 95-foot screen’s installation, though. The opening program was “This Is Cinerama”, and it was expected to run for at least eight weeks.
Oh, I forgot to include that Boxoffice gave the Esquire’s seating capacity as 525.
The exact opening date for the Esquire was April 1, 1964, according to the April 6 issue of Boxoffice Magazine that year. The opening movie was the French ballet-drama “The Lovers of Tereul”.
Among the unusual features (for that time) of the Esquire were a wheelchair platform accommodating four persons, and a row of seats wired to the sound system for hard-of-hearing patrons.
The interior and exterior of the theater, which was located in an existing building, was designed by motion picture art director Eugene Lourie.
Except for its colonial brick facade decoration, this theater was virtually identical to the Annandale Theatre, also opened in 1964 by the same owner, according to an item in Boxoffice Magazine, July 13, 1964.
According to the July 13, 1964, issue of Boxoffice Magazine, the Annandale Theatre was nearing completion. The 1000 seat house was to have a 60 foot screen, six channel stereo sound, and 70mm projection equipment.
The article mentioned that owner Don King was also building a nearly identical house called the Springfield Center Theatre, which I would guess is this one, judging from the description in the comment by rlvjr. The Springfield house was slated for a September opening.
The Fox Rossmoor Theatre was scheduled for a July 15, 1964, opening, according to an item in Boxoffice Magazine issue of July 13 that year. It opened as a deluxe, single-screen house with 838 seats.
This theater is probably the one about which Boxoffice Magazine published an item in its issue of September 28, 1964. The item said that the Stanley Warner Management Company was planning a theater on a four acre site adjacent to the Clairemont Shopping Center in San Diego, and that groundbreaking would take place soon. The company was projecting an opening date of March, 1965, for the $1,000,000 project. It was to be a first-run house, equipped to handle all screen processes, and would be operated by the Stanley Warner Circuit.
The December 18, 1937, issue of Boxoffice Magazine has revealed that the Vogue was a bit older than I had thought. It carried a brief item saying that A.L. Olander’s New Vogue Theatre had opened on Tuesday, December 14. It also said that the decoration of the theater had been done by the Robert Powers Studio.
I’ve also run across an item in Boxoffice issue of December 22, 1951, saying that the Sherman Theatre in Sherman Oaks had been sold to Al Olander, operator of the Garmar and Vogue Fine Arts Theatres in Montebello. Apparently, New Vogue Theatre was the opening name, and Vogue Fine Arts Theatre was a temporary aka later.
The Canyon Theatre opened in June, 1966, according to an article in Boxoffice Magazine’s June 13th issue that year. It had 700 seats, and was one of the first theaters in the Robert Lippert chain’s major expansion into Southern California.
The Auto-See Drive-In was opened by 1949. According to the November 12, 1949, issue of Boxoffice Magazine, the Yuba City city council received complaints from many citizens about the 600-car operation, citing “…uncontrolled noise, traffic hazards, and the nuisance of scattered trash from the theater.”