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Not that I agree with the non marquee approach, but the idea is generally:
Less maintenance costs – Annual replacement of bulbs, periodic repairs, regular cleaning, and replacement of aged/broken tiles. The replacement of bulbs and repairs are often quite expensive, as a specialty vendor is required.
Less time/effort in keeping the marquee up to date – Titles and showtimes (for those who utilize the marque for times) change far more often these days. Where once it was a weekly (or greater) endeavor, now it is often a daily change.
Accuracy/liability/professionalism issues – Some titles are controversial, some require abbreviation due to length, there are human errors (spelling, incorrect info, etc.), weather and vandalism alterations, etc. All of these factors can result in potential problems for the operator.
The Empire (NYC) and Burbank (Burbank, CA) are the top two most visited AMC locations. Third place varies slightly week to week.
I drove by the theatre this evening (8/20/16). They razed the auditorium, but the facade/lobby has been left intact. I don’t know if they plan on leaving this section of the structure or if it’s simply awaiting a second phase of demolition.
Shortly before the theatre was razed, I caught a peek of the interior. Unlike the neighboring South Coast, Edwards had left the Plaza basically intact. The theatre almost looked as if it was ready for business at a moments notice. A state of affairs which made its' demolition extra sad.
The theatre never closed for refurbishment; it merely opened late on 1/21/16 to accommodate a conversion to AMC’s network and POS systems. Thus far, the changes have been more back office/support systems/procedure oriented.
The city of West Hollywood has purchased the theatre for $2.5 million; the intent being to ”anchor a potential Center City Arts District in the city”. Per reports, after an extensive remodel, “it will be a venue for dance and possibly small musical/cabaret type performances as well as theatre.”
I believe the banner is just advertising that the theatre’s large parking lot is available for rental as a base camp (i.e. place to park equipment, crew, and talent trailers) for location shoots. Last I checked, the theatre was still boarded up and neglected.
Starplex didn’t renew their lease on the theatre a couple of years ago. I don’t know what transpired after Starplex left, but the closure wasn’t related to the AMC acquisition.
The church moved out in late December 2015.
A Stone-Miller Commercial Property Sales “For Sale” sign was recently posted on the theatre.
The work crew was applying a gold window treatment (geometric pattern and branding).
I’m surprised the theatre lasted as long as it did. Had it been located almost anywhere else, this theatre likely would have been very successful. In many ways, the facility/amenities offered were ahead of their time when it opened and foretold where the industry was heading. However, the upper level, of a poorly placed/thought out shopping complex, basically doomed the venue from the start. Maybe the House of Blues will provide the kind of drawing power this mall is in desperate need of.
After sitting dormant for the past few years, they’ve finally begun putting the courtyard storefronts back in to use. The main entrance/Hollywood Blvd corner unit is slated to reopen as a juice bar in April and the remaining units received some remodeling recently (not sure if there are tenants lined up for those yet).
Krikorian sold the theatre to Cinepolis Luxury Cinemas, effective 2/11/15.
The “for sale” sign, that has been posted on the building for a few months, now has a large “sold” notification attached. The sign lists the square footage of land; which raises some obvious concerns.
Technically, the Vista wouldn’t fit in to bigjoe’s parameters, as it spent time as both a porn venue and revival house (i.e. hasn’t been continuously first run from open to present day).
JodarMovieFan: The 35mm is only used for special screenings; often providing access to titles that aren’t readily available otherwise. They utilize vault prints (or freshly struck prints in some cases); thus, they go to great lengths to assure presentation quality/film handling is first rate (i.e. no scratched prints, blotchy picture, etc.).
The theatre would have been where the third street level window, from the left side of the picture, is.
They had the entryway open for a work crew today. You could see straight through to the back wall of the building (i.e. they’ve gutted the interior down to studs/bare concrete) and there was the unmistakable sound of a jack-hammer running. Considering the scope of work underway, I would speculate they are re-purposing the space.
As for the decorative standards: The current standards are replicas. The previous standards (which were replicas also) were auctioned off with the seats as a bulk lot. The company that purchased the seating lot was selling groups of seats, with decorative standards, on ebay, a few months back.
Silver: They conducted a significant remodel of the modern Hollywood Blvd. box office (there are a few pictures up). The older structure, which currently houses StarLine, would be a logistical nightmare to utilize as a box office, due to the courtyard tourism foot traffic.
Moviebuff82: all of the theatres are now stadium seating (modern 6 plex and classic main house).
You mean “JB-X,Johnny Brenden Xtreme, An Xtreme Movie Experience”. LOL.
They have started work on the site and their first stage (I’m not sure what stage the theatre is tied in to) is slated for an early 2015 opening.
Buena Park is now developing another “revitalization” project, which includes a movie theatre, about two miles from this center. Located on a twelve acre property, at the corner of Orangethorpe and Beach, the 450,000+ square foot retail and entertainment complex, branded “The Source”, is slated to have a 1,200 seat cinema. No operator has been named for the theatre yet and the seating capacity suggests it will be relatively small (perhaps a luxury concept or dine-in?), but, considering the lackluster shopping complex Krikorian has to work with, any direct competition will likely be bad news for the Metroplex 18.
When they duel book titles with the Chinese, Arclight Hollywood still pulls in much larger audiences; plus, they receive money from booking the Chinese/the benefits of being able to book an additional house with the tittle. On those occasions when a movie is only booked at the Chinese, the Arclight Hollywood usually has a full slate booked for itself, receives money from the Chinese booking, and reaps the booking perks of having that house available for the movie. It’s a win/win for the Arclight/Pacific group, as the Chinese doesn’t impact their business levels to any notable degree, pays them for booking, and provides another venue to shore up their buying clout (a high profile venue at that).