Boyd Theatre

1908-18 Chestnut Street,
Philadelphia, PA 19103

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Boyd Theatre

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Opened on Christmas Day, 1928, the Boyd Theatre, recently known as the Sameric Theatre, was the last operating movie palace in downtown Philadelphia until it closed in 2002.

The Boyd Theatre was built for Alexander R. Boyd and designed by Philadelphia theatre architects Hoffman-Henon. Since acclaimed as an ‘Art Deco masterpiece’, the Boyd Theatre had a towering vertical sign that advertised the theatre a mile away, an outdoor retail promenade, an ornate ticket booth, and a huge colorful window with Art Deco style motifs. The grand lobby is lined with huge etched glass mirrors and had a floor area carpeted, which was imported from Czechoslovakia. The three level foyer has dazzling colorful mirrors two stories high. Equipped with an orchestra pit, a pipe organ, and a stage house, the auditorium had 2,450 seats (including one balcony) and perfect sightlines. The Opening Day program dedicated the Boyd Theatre to the theme of ‘The Triumph of the modern woman’ which was depicted in the proscenium mural by famed artist Alfred Tulk of the Rambusch Company.

Shortly after opening, Boyd sold the theatre to Warner Bros., which also purchased the Stanley Co. Most of downtown Philadelphia’s movie theatres were then operated under the Stanley Warner banner.

Although the theatre has clearly seen better days, the Art Deco style movie palace stands as a reminder of what once was. Warner Brothers musicals shown included in 1929, “On With the Show” and “Show of Shows” and in 1931, “Hold Everything”. Many classic films had their exclusive first runs here, including in 1937, “The Life of Emile Zola” and “The Good Earth”, in 1939 “The Wizard of Oz” and in 1940 “Gone with the Wind”. The world premiere of “Kitty Foyle” was hosted on December 27, 1940. “The Philadelphia Story” was shown in 1941 at the same time that the stage play, also starring Katherine Hepburn, was at the Forrest Theatre, less than a mile away. “Mildred Pierce” was presented in 1945. With his co-star Kathryn Grayson, Philadelphia opera singer Mario Lanza appeared on stage at the world premiere of his first movie, “That Midnight Kiss” on August 29, 1949. “The Great Caruso”, “Alice in Wonderland”, “A Place in the Sun” and “A Streetcar Named Desire” were among the movies shown in 1951. “The Greatest Show on Earth” and “High Noon” (with Grace Kelly appearing in person on opening night) were featured in 1952. “Walt Disney’s "Peter Pan” was on the big screen in early-1953.

In 1953, due to antitrust laws, Stanley Warner Theatres were relinquished by the Hollywood studio and became RKO Stanley Warner Theatres, and that year local architect William Howard Lee oversaw renovations at the Boyd Theatre that included a new curved marquee, new ticket booth, and a huge movie screen. The Boyd Theatre had hugely successful sold out in advance runs as Philadelphia’s only venue for all the 3-strip Cinerama movies, starting October 6, 1953 with “This is Cinerama” (which was shown for more than one year, to an estimated three quarters of a million people) and concluding with a 39 week run of “How the West Was Won” in 1963. The Boyd Theatre hosted many of Philadelphia’s first run 70mm Roadshows including “Ben Hur” (with Charlton Heston appearing in person to promote the film, 1959), “Judgment at Nuremburg”(1961), “Becket”(1964) and “Doctor Zhivago”(1965). With stars Fred MacMurray, John Davidson, Hermione Baddeley, and Joyce Bulifant appearing in person, the Philadelphia premiere of “The Happiest Millionaire” was held on October 20, 1967 at the Boyd Theatre.

In 1971, the Boyd Theatre was sold to the Sameric Corporation, which renamed the theatre the Sam Eric Theatre, refurbished and reopened with “Fiddler on the Roof”. ‘Sam Eric’ became combined as SamEric. At midnight on May 23, 1973, the SamEric Theatre hosted the world premiere of “Battle For the Planet of the Apes”, the fifth movie of the franchise. In the 1980’s, the Sameric Corporation added three smaller auditoriums to land west of the theatre (as of 2007, those auditoriums were converted to retail space) and the theatre became known as the Sameric 4. The world premiere of “Rocky III” was held at the Sameric on May 24, 1982. In 1988, the Sameric Corporation sold the Boyd Theatre along with their other theatres to the United Artists Circuit. In 1998, local developers, the Goldenberg Group, purchased the Boyd Theatre from United Artists.

The world premiere of the Academy Award winning movie “Philadelphia” was hosted at the movie palace in 1993 with Tom Hanks, Denzel Washington, and director Jonathan Demme appearing in person.

First run films continued until United Artists' departed from the theatre on May 2, 2002, which was followed by the owner Goldenberg obtaining a demolition permit. In June, 2002, concerned citizens organised the Committee to Save the Sameric, and later that year, incorporated the nonprofit organization, Friends of the Boyd, Inc.

In 2005, Clear Channel, Inc. purchased the Boyd Theatre and began preliminary work towards restoration for use as a legit theatre with a film program. Clear Channel’s theatre’s became an independent company called Live Nation, and in 2006, work ceased. In 2008, Philadelphia developer Hall Wheeler announced plans to acquire, restore and reopen the Boyd Theatre, but before he could do so, he died in 2010. For many years The Friends of the Boyd was trying to raise money and public awareness to save the last remaining movie palace in downtown Philadelphia.

The Boyd Theatre is pictured in books including ‘Philadelphia Theaters, A Pictorial Architectural History’ (author Irvin R. Glazer, publisher Dover, 1994), ‘Popcorn Palaces, the Art Deco Movie Theatre Paintings of Davis Cone’ (authors Dennis D. Kinerk & Dennis W. Wilhelm, publisher Harry N. Abrams, Inc. 2001), ‘The History of Japanese Photography’ (publisher The Museum of Fine Arts 2003, with 1978 black and white photo by Sugimoto Hiroshi of the auditorium), ‘Philadelphia Architecture’ (author Tom Nickels, publisher Arcadia, 2005, with a photo of the 1952 Boyd exterior), ‘Silent Movies: The Birth of Film and the Triumph of Movie Culture’ (author Peter Kobel, publisher, The Library of Congress, 2007, with a pre-construction watercolor rendering of the Boyd auditorium), ‘Philadelphia’s Rittenhouse Square’ (authors Robert Morris Skaler and Thomas Keels, publisher Arcadia, 2008, with a photo of the 1928 Boyd exterior) and “Movie Roadshows, A History and Filmography of Reserved-Seat Limited Showings 1911-1973” (author Kim R. Holston, publisher McFarland & Company, Inc. 2013, with the book’s front cover being a photograph of 1959 Boyd Theatre exterior).

In July 2002, a statewide organization, Preservation Pennsylvania designated the Boyd Theatre as one of Pennsylvania’s ten most endangered historic properties. In March, 2008, the Preservation Alliance for Greater Philadelphia listed the Boyd Theatre in its Fifth Annual Endangered Properties List.

In May, 2008, the National Trust for Historic Preservation named the Boyd Theatre to its 2008 List of America’s 11 Most Endangered Historic Places. In August 2008, the Boyd Theatre was included on the Philadelphia Register of Historic Places.

In October 2013, it was announced that Live Nation would sell the Boyd Theatre to developer Neal Rodin who would lease it to iPic Theatres, if permission was obtained from the Philadelphia Historical Commission to demolish all but the Boyd’s façade. In February 2014, to save the Boyd Theatre, Friends of the Boyd offered Live Nation four and a half million Dollars, matching the sale price, as an anonymous foundation had committed those funds. On Friday, March 14, 2014, the Philadelphia Historical Commission approved the demolition permit via the economic hardship application, despite the purchase offer by Friends of the Boyd. On Monday, March 17, 2014, Boyd Theatre owner Live Nation began gutting the auditorium, an action preservationists perceived as a ‘scorched earth tactic’ to make less likely an appeal of the Historical Commission’s ruling.

As of November 2014, Pearl Properties purchased the Boyd Theatre from Live Nation for four and a half million Dollars. In 2015, Pearl Properties, without announcing reuse plans yet, obtained a demolition permit from the City for demolition of the auditorium, but the plan filed would keep not only the Chestnut Street façade as had been planned by iPic Theatres, but also keep the grand lobby and the foyer at the auditorium’s rear. Demolition of the auditorium began Saturday March 14, 2015.

Contributed by Mike Geater, George Quirk, Howard B. Haas

Recent comments (view all 490 comments)

alps
alps on March 15, 2015 at 5:02 pm

It was distressing news about the Boyd / Sam Eric being demolished. But I knew that this was going to happen anyway, when I saw the chain link fence on Samson Street, it became real. Center City Philadelphia is on the move, my mind is frozen on the Summer of 1981, “Raiders of the Lost Ark” in 70mm, was playing on the then single Sam Eric screen, after a quick rain shower, when the cool summer air has a sweet smell to it, stopping on Chestnut Street at Hillary’s ice cream parlor for a chocolate chip in a sugar cone. Philadelphia is a political town; why else do all the touring Broadway shows always are performed at the Academy of Music, which is not a theater for plays.

The Boyd was too far from the Avenue of the Arts, Center City, doesn’t want a concert hall on 19th and Chestnut, or a movie theater for that matter. Now there is only one downtown movie house left over from the movie palace era, the CVS drugstore. The Price Theater, the former Kalton/Midtown, was retail before being converted into a theater. To be honest it iPic’s dinner idea went into effect, I properly would not have patronized anyway, people in movie theaters today are annoying enough without ordering a meal when I’m trying to watch a film. Maybe the movie theater era is over; the experience is not worth the aggravation factor at times. Philadelphia still has Hoffman and Henon designed theater left on Broad Street, the Uptown is one, and the neighborhood the Met is in is now being gentrified, there is hope.

LorinWeigard
LorinWeigard on March 16, 2015 at 4:01 pm

Alps comment on the Boyd posted 3/15/15 is certainly a valid one: “Maybe the movie theater era is over.” I would concur that is true, at least in the showmanship department. The days of the Boyd and her kind ended with the multiplexes, which are no different than any of the big box retailers which replaced Wannamakers, Gimbels, and the other flagship prestige retailers. Case in point was Saturday going to my local multiplex here in the Harrisburg area to see the Met Opera; there are too many instances of this “big box” theatre operation screwing up these presentations to go into here, but this particular presentation was fine up until the last 5 minutes, when the previews for the next show was overlaid with the triumphant finale of Rossini’s opera; a very Warholesque ending but not really what we bargained for! The reason from the manager, the popcorn girl didn’t shut off the one projector! To Alps comment, it’s not the audiences that get to me; its the shoddy amateur “don’t give a damn” presentations that keep at home for the most part. Alas, when the Boyd is reduced to rubble, it only underscores the loss of what one once a glorious movie experience.

Mike Richardson
Mike Richardson on March 16, 2015 at 6:23 pm

http://www.philly.com/philly/news/20150315_Demolition_begins_on_historic_Boyd_Theater_to_supporters__dismay.html#4y8POcRhCblRaiok.99

RickB
RickB on May 21, 2015 at 7:28 am

What Philly’s getting in place of the Boyd: a 27-story apartment tower. Inga Saffron of the Inquirer has absolutely nothing good to say about it.

HowardB
HowardB on May 21, 2015 at 9:30 am

The fate of the Boyd is a disgrace and an afront to the good citizens of Philadelphia. As much as I wanted to see the Boyd restored and repurposed as a multi-use venue at least I had finally come to peace with the idea of it being remade as a state of the art upscale multiplex with the exterior remaining intact. Center City does not need more condos. Center City needs movie screens. This is not just the ranting of a crazed film fan. I know quite a few people who live in the vicinity of the Boyd and they were really excited at the prospect of having a decent place to go to the movies. To them, it’s a quality of life issue. The only people who will profit from this abomination are the developers and the polititions and power brokers they have in their pockets.

HowardBHaas
HowardBHaas on May 21, 2015 at 6:34 pm

To ensure there’s no confusion, I am not “HowardB” Friends of the Boyd do invite all to visit & “like” our Facebook page and to also visit our website linked at top right.

alps
alps on May 23, 2015 at 3:14 pm

With the certain election of Jim Kenny as mayor, whose in the pocket of the powerful electricians union, expect more of the same? Center City lately has seen an increase in foot traffic, at least the Boyd could have been an IMAX theater there are none in Philadelphia at all, and I’m not counting the Franklin Institute. I would like to see the Met restored to its glory as a concert hall since that section of North Philadelphia is now seeing a renaissance.

HowardB
HowardB on May 23, 2015 at 11:40 pm

We just have to celebrate the memory of the Boyd and Center City movie palaces of the past. The Boyd is now gone despite the heroic efforts of the dedicated folks who did everything they could to save her. Apparently the City of Philadelphia might have the fewest screens of any major city, especially Center City. It would be no movie palace, but maybe in the not too distant future a nice state of the art movie complex will find its way to Center City….

hdtv267
hdtv267 on June 16, 2015 at 5:46 pm

Reports coming forward today that the Boyd will become a Target Express store….

“According to the Inquirer’s Jacob Adelman, Target spokesperson Erika Winkels has announced that a portion of the Boyd Theatre development site will include a 21,000-square foot TargetExpress store.

Read more at http://www.phillymag.com/property/2015/06/16/boyd-theatre-philadelphia-news-targetexpress/#meDaPUDxmFi9VteX.99

HowardBHaas
HowardBHaas on June 16, 2015 at 5:47 pm

NO, the Target Express will be at 1900 Chestnut & the new building between the Boyd & 1900. The Boyd’s tenant has not been announced.

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