January 18, 2015
“Introducing the UK’s first 4D cinema with shaking seats, water spray and scents” From Milton Keynes, England.
A British cinema is preparing to unveil the UK’s first 4D screen – where audiences are rocked in their seats and sprayed with water to simulate movie scenes.
Despite 3D cinema remaining a novelty for many movie-goers, the new technology takes the experience one step further and aims to make the audience feel as though they are in the film.
Set to be pioneered by the country’s biggest cinema chain Cineworld, 4DX will feature water sprays, gusts of air, and even different scents recreating explosives and coffee which will be pumped into the cinema.
Read the entire article online at mirror.co.uk
December 11, 2014
Dolby has been to the top of the mountain and laid eyes on the future of visual technology, and that future begins with three simple words: high dynamic range.
Everyone knows IMAX is the big name in cinema for those seeking a transcendent theater experience, offering over 830 theaters worldwide, with massive, visually stunning screens that aim to make it worth leaving the comfort of your home theater to brave the crowds. However, while Dolby may be best known for its indelible mark on the world of sound, the company’s latest large-format theater projection technology aims to put the name IMAX in your rear view mirror…
Read the entire article at digitaltrends.com.
August 27, 2014
Theaters in China have been experimenting with technology that projects audience tweets onto the screen during a movie. While many are concerned about the ramifications of such technology damaging the theater experience, others are praising it due to it being somewhat of an organic progression as more and more Chinese watch films on mobile devices. Are other countries next?
Read more in Yahoo Tech.
May 27, 2014
Dealflicks, the startup mentioned two years ago, is growing their business thanks to the old school sales strategy of meeting clients face to face. The sales team is riding in a van around the country to gain new business for their innovative product. They work with theaters to sell discount tickets and concessions during more challenging time periods.
Read more in the Los Angeles Times.
April 17, 2014
It’s not just IMAX that has the huge screens anymore. Chains like Cinemark have been expanding their large-format theaters in an effort to lure more moviegoers in that are serious about getting them best experience possible.
What could this mean to you and what will happen next? Get the full story in the New York Times for more.
April 9, 2014
April 1, 2014
February 14, 2014
OREFIELD, PA — One of the oldest drive-ins in the country Shankweiler’s Drive-In has made the jump to digital and has chosen Barco for its projectors. The popular summer cinema opened up for its 80th season last year and continues to be family run by Paul and Susan Geissinger.
Read more about Barco and the conversion in DCinema Today.
February 10, 2014
OLD FORGE, NY — It wasn’t easy but the Strand Theatre appears set for years to come after completing a $200,000 digital conversion for all four of its screens. They made great strides in reaching that number through events like a community gala and a go-kart race.
Read more in the Adirondack Daily Enterprise.
January 27, 2014
Hinted at for years but finally a reality, Paramount Pictures has become the first major studio to stop distributing 35mm film. The timeline for phasing it out has never been set in stone so the move caught some by surprise. The other studios will eventually follow though so the next phase of the digital transition has begun.
Read more in the Los Angeles Times.