December 10, 2009
According to Engadget, Sony is teaming up with FIFA to broadcast 25 matches of the 2010 FIFA World Cup in 3D in theaters around the world, excluding North America.
Thankfully Sony will release a Bluray of highlights of the cup in 3D for 3d Bluray players later that year.
December 8, 2009
CYPRESS, CA — Christie, the world leader in digital cinema projection, was selected by Movie Palace, Inc., as the exclusive digital cinema provider for its new all-digital Studio City Stadium 10, a 10-screen classic multiplex theatre in Casper, Wyoming. It is the second Movie Palace theatre in Casper to use Christie digital projectors. The company has also installed the Christie CP2000 series projectors — the world’s most popular digital cinema projector — in its other locations in Cheyenne and Rock Springs, Wyoming.
“We chose Christie based on three key criteria: reliability, brightness and customer service. Since we built our reputation on presenting high quality images on the screen and providing the best service in the community, we depend on the flawless performance and customer care that Christie products and their staff provide us,” remarked Randy Pryde, president of Movie Palace.
Pryde noted that Movie Palace plans to equip all their locations with Christie DLP Cinema projectors. “Offering the brightest and most reliable products in the industry, Christie greatly enhances our customers' movie viewing experience,” he observed.
November 17, 2009
DORMONT, PA — The Hollywood Theatre. was in danger of being mothballed when local councilman John Maggio had an idea. He reached out to Motion Picture Heritage who had just finished re-fitting a drive-in in Shelbyville, Indiana to come on board to bring the Hollywood back to life. MPH had just done the unthinkable, they had implemented a low cost digital projection system for use in a drive-in, total cost $10,000. The principals of MPH fell in love with the Hollywood, a 400 seat theatre in the green South Hills of Pittsburgh. August 1st, the theatre came to life again featuring over 6 new titles every week.
September 24, 2009
At a “3-D Entertainment Summit” held in Los Angeles on September 16, major exhibitors were heartened to hear that financing was being made available to equip thousands of additional screens for digital 3-D films over the next five years. Currently, there are about 2,700 screens equipped for digital 3-D exhibition, a number which exhibitors believe seriously limits their profits from the increasing number of 3-D films studios are releasing. Still, some theater owners were skeptical that that the number of 3-D venues would increase as rapidly as projected.
To date there are only 2,700 3-D screens in North America, limiting the potential returns that studios can reap from the higher ticket prices from 3-D releases (moviegoers typically must pay an extra $3 to see 3-D films). With the new financing, that number is expected to grow by 4,000 by the of the year, or nearly 10% of all screens in North America.
Here’s the rest of the story from the L.A. Times.
September 10, 2009
This piece from Digital Cinema Report looks at how the digital transition is affecting the small-town independent theater operator.
As the industry undergoes the most transformative revolution since the talkies, film perforations give way to binary digits. A relatively simple and competent 100-year-old technology surrenders to expensive computerized projection. There are clear benefits, to be sure, but exhibitors have been conflicted. Nowhere is the conflict more pronounced than among the small-town, few-screen operators who have anchored the movie industry in countless communities across North America. Independent theatre operators have been performing an essential and valuable service for the movie industry for generations, and they’ve been doing fine. The margins may not have been great, but these are people with a passion for showing movies, creating a culture of movie consumption, and becoming cultural bastions in their communities. That has been reward enough.
July 17, 2009
This piece in the Los Angeles Times suggests the excitement surrounding 3-D films is beginning to cool down.
As more movies play in digital 3-D, there’s evidence that audiences are becoming less interested in the ballyhooed format that many in Hollywood have predicted will stem the long-term erosion of theater attendance.
Box office data for “Ice Age: Dawn of the Dinosaurs,” which opened last Wednesday, shows that theaters with at least one screen playing the film in 3-D generated on average, 1.4x as much in ticket sales as those that only showed the picture the old fashioned 2-D way. (A breakdown by individual screens within multiplexes was not available.)
June 30, 2009
More and more theaters are equipping themselves for RealD as the company makes huge gains.
RealD announced today that it has doubled its installation base of RealD 3D equipped cinema screens worldwide and notched 400% growth in Europe in the first half of 2009. Far and away the world’s largest 3D cinema platform, RealD’s network of theatres is expanding at a breathtaking clip, nearly doubling the number of 3D cinema installations of all other 3D providers combined. The RealD 3D platform now accounts for over 8,700 screens under contract and over 3,200 screens installed in more than 45 countries with over 200 exhibition partners.
Read more at MarketWatch.
Trying to keep up with Sony, Texas Instruments announces a deal with Cinemark along with mentioning they will be rolling out 4K projectors next year.
Current leader Texas Instruments has revealed that during 2010 it aims to incorporate 4K resolution as part of its next-gen projection technology platform, which will be offered in projectors from its licensees Barco, Christie Digital and NEC.
Meanwhile, Barco inked a significant deal with Cinemark to deploy the developing 4K technology exclusively on all Cinemark screens.
Read more at The Wrap.
June 25, 2009
A former producer fights for more digital film acceptance in Great Britain and for the Olympics to be shown in theaters in 3D.
Digital technology could enable the 2012 Olympics to be shown in 3D in cinemas across the UK, former film producer Lord Puttnam has said.
It should be possible to show the London Olympics “every single day in 3D on every screen in the country”, he said at the Edinburgh Film Festival.
Read more in the BBC News.
June 23, 2009
This piece in the New York Times discusses the differences between 2K and 4K digital projection.
Movie theaters throughout the world are shedding their old film projectors and installing digital versions. Digital cinema offers pristine, scratch-free, rock-solid images and super-sharp pictures.
In the fight for digital cinema product share, Sony has made 4K resolution its signature difference between it and Texas Instruments, its rival in the field. According to Sony, 4K, with four times as many pixels on the screen compared with T.I.’s 2K technology, offers a far sharper image, which will draw consumers back to the movies.