July 17, 2009
This piece in the Los Angeles Times suggests the excitement surrounding 3-D films is beginning to cool down.
As more movies play in digital 3-D, there’s evidence that audiences are becoming less interested in the ballyhooed format that many in Hollywood have predicted will stem the long-term erosion of theater attendance.
Box office data for “Ice Age: Dawn of the Dinosaurs,” which opened last Wednesday, shows that theaters with at least one screen playing the film in 3-D generated on average, 1.4x as much in ticket sales as those that only showed the picture the old fashioned 2-D way. (A breakdown by individual screens within multiplexes was not available.)
June 30, 2009
More and more theaters are equipping themselves for RealD as the company makes huge gains.
RealD announced today that it has doubled its installation base of RealD 3D equipped cinema screens worldwide and notched 400% growth in Europe in the first half of 2009. Far and away the world’s largest 3D cinema platform, RealD’s network of theatres is expanding at a breathtaking clip, nearly doubling the number of 3D cinema installations of all other 3D providers combined. The RealD 3D platform now accounts for over 8,700 screens under contract and over 3,200 screens installed in more than 45 countries with over 200 exhibition partners.
Read more at MarketWatch.
Trying to keep up with Sony, Texas Instruments announces a deal with Cinemark along with mentioning they will be rolling out 4K projectors next year.
Current leader Texas Instruments has revealed that during 2010 it aims to incorporate 4K resolution as part of its next-gen projection technology platform, which will be offered in projectors from its licensees Barco, Christie Digital and NEC.
Meanwhile, Barco inked a significant deal with Cinemark to deploy the developing 4K technology exclusively on all Cinemark screens.
Read more at The Wrap.
June 25, 2009
A former producer fights for more digital film acceptance in Great Britain and for the Olympics to be shown in theaters in 3D.
Digital technology could enable the 2012 Olympics to be shown in 3D in cinemas across the UK, former film producer Lord Puttnam has said.
It should be possible to show the London Olympics “every single day in 3D on every screen in the country”, he said at the Edinburgh Film Festival.
Read more in the BBC News.
June 23, 2009
This piece in the New York Times discusses the differences between 2K and 4K digital projection.
Movie theaters throughout the world are shedding their old film projectors and installing digital versions. Digital cinema offers pristine, scratch-free, rock-solid images and super-sharp pictures.
In the fight for digital cinema product share, Sony has made 4K resolution its signature difference between it and Texas Instruments, its rival in the field. According to Sony, 4K, with four times as many pixels on the screen compared with T.I.’s 2K technology, offers a far sharper image, which will draw consumers back to the movies.
May 20, 2009
According to an article in today’s Hollywood Reporter, Sony has inked a deal with the no. 1 cinema chain in America, Regal Entertainment, to outfit all of its existing theaters with the same 4k technology that will be used in AMC’s theaters.
The deal represents Sony’s second big d-cinema hardware coup in the past few months. In March, it struck an agreement with AMC Entertainment — which operates the second-biggest U.S. circuit — to supply its theaters with digital projectors.
Both rollouts will begin once Digital Cinema Implementation Partners locks into a bank deal to facilitate digital installations for Regal, AMC and Cinemark, the nation’s three biggest exhibitors.
Read more in the Hollywood Reporter.
April 1, 2009
The digital cinema arm of Sony Corporation said last weekend that it will install all existing AMC theater locations with digital projectors starting in Q2 2009.
Sony says it has signed a $315 million deal to install its digital projectors in all AMC Entertainment theaters.
The contract will close the gap between Sony and Texas Instruments in the digital projector market. Texas Instruments has equipped 5,476 screens in North American theaters with its digital light processing projectors. The deal with AMC will increase Sony’s presence to about 5,000 screens.
Read the full story in the New York Times.
March 31, 2009
According to BizJournals, AMC Entertainment plans to upgrade some of its theaters with RealD technology, starting with the release of “Monsters vs. Aliens”.
AMC Entertainment Inc. will add as many as 1,500 of RealD’s 3D-enabled screens to its theaters in the United States and Canada.
Kansas City-based AMC said in a Thursday release that the rollout of the screens already has started and that it is adding more monthly.
March 2, 2009
Sony Electronics and RealD have announced that they will be working together to provide 3D digital cinema systems for exhibitors. The system is designed for Sony’s 4K digital cinema projectors.
[quote]Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.
Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens adapter for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide.[/quote]
Read more at Yahoo! Finance.
February 27, 2009