VIENNA, AUSTRIA — Someone should tell all these theaters in the U.S. leaping hurdles to obtain alcohol permits that there is another route to new customers. Check out what they’re doing at the Admiral Theatre.

A movie theater in Vienna has opened its doors to dogs for daily shows people can enjoy in the company of their pets, a spokesman said.

The Admiral cinema used to have “dog days” only once a month to compete with larger theaters, but has begun hosting them daily because of their popularity, the Mirror reported Wednesday.

Read more at United Press International.