[i]Avatar[/i]’s Midnight Screenings
Variety is reporting that James Cameron’s new film “Avatar” grossed $3.5 million in midnight screenings at roughly 2,000 locations last night. While the trade journal refers to it as a “strong start” for the “sweeping 3D sci-fi fantasy,” Nikki Finke at Deadline Hollywood Daily is throwing a bit of cold water on the film’s expectations by noting that “last night there weren’t the usual reports pouring in to me of long lines and sold-out theaters after midnight, except for the IMAX 3D venues. Instead, Internet chatter and anecdotal accounts indicate moviehouses showing Avatar were not playing to packed houses — at least not yet.” Friday matinees are supposedly strong, however.
Finke does add one interesting quote from Steven Spielberg (“after screening it on the Fox lot”): “The last time I came out of a movie feeling that way it was the first time I saw Star Wars.”
I attending a sold out screening in IMAX in Williamsville, NY last night – good reception, I think the other screens (a Real D and a 35MM) were also near capacity. Visually its an amazing work, in terms of story it gets bogged down in the conventions of the genre, the 3-D effects are probably some of the best I’ve seen since the early days of IMAX and its development as a film language.