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Terrace Theatre

Asheville, NC
Tunnel Road
, Asheville, NC, United States
(map)
Status: Closed
Screens: Twin
Style: Unknown
Function: Unknown
Seats: 900
Chain: Unknown
Architect: Unknown
Firm: Unknown
Add a photo for this theater!
This was a twin Theatre located on Tunnel Road in Asheville, NC behind Tunnel Road Shopping Center. I was an Assistant Manager for about six months in 1971 before being transferd to a theatre in Myrtle Beach, SC.
Contributed by Dickie


YOUR COMMENTS

 
I worked as an usher at the original Terrace before it was twinned and the auditorium was round with a 180 degree ultravision screen, quite impressive, it was ruined when they twinned it.
posted by Steven H on May 4, 2007 at 8:16pm
What was the name of the 60s/70s twin behind Asheville Mall? It had a cool design, with two oval auditoriums. Torn down in the early 90s? Or late 80s?
posted by Ripshin on Mar 30, 2009 at 5:55pm
The Terrace Theatre opened as a single-screen house sometime in 1966 or 1967. Plans to build it were announced in the January 31, 1966, issue of Boxoffice Magazine, and an article in Boxoffice's issue of April 22, 1968, about Ultra-Vision, said that the system had been tested in the Terrace "...since last June."

The Terrace was operated by North Carolina Theatres, and was designed by the Asheville architectural firm Six Associates, headed by William B. McGehee. Six Associates designed several other theatres that are mentioned in various issues of Boxoffice between 1948 and 1972. Among them were the 750-seat Merrimon Twins on Merrimon Avenue, which I believe might now be one of the locations of the Asheville Pizza and Brewing Company, which shows movies at its Merrimon Avenue restaurant.
posted by Joe Vogel on Apr 25, 2009 at 9:39pm
Well, I don't think that's the theater I was discussing. The one behind Asheville Mall started out as a twin, as it had two distinct oval auditoriums. Is that not correct? And I don't recall the name "Terrace".
posted by Ripshin on May 1, 2009 at 8:51pm
ARE YOU SURE THE TERRACE WAS A NORTH CAROLINA THEARE? I THOUGHT IT WAS AN ABC THEATRE LIKE THE MALL 1 AND 2.
posted by MikeRogers on Oct 1, 2009 at 2:06pm
The Terrace became an ABC house within a few years of its opening. Boxoffice reported the Terrace as being owned and operated by North Carolina Theatres in 1968. The earliest reference I've found to the Terrace being operated by ABC was in the July 19, 1971, issue.
posted by Joe Vogel on Oct 1, 2009 at 4:08pm
This doesn't answer my question.
posted by Ripshin on Oct 2, 2009 at 12:10am
John Mackey started there in the theatre business then transferred to National Hills theatre.Then to the Gaston Mall Theatre.He would end his trek in Charlotte at the Tryon Mall 1 and 2 theatres, All ABC THEATRES.
posted by MikeRogers on Oct 9, 2009 at 4:06pm
The demolished theater behind the Asheville Mall was originally called the Ultra-Vision Mall Twin Theatre - the one with the oval theaters. It was demolished in the late 80s, to make room for mall expansion.
posted by Ripshin on Feb 13, 2010 at 9:46am
After reading many more Boxoffice items it has dawned on me that North Carolina Theatres was a subsidiary of Wilby-Kincey. As Wilby-Kincey was the regional affiliate of Paramount Theatres, and Paramount eventually came under the control of ABC, in a way this was always an ABC house. The company just didn't use the ABC Theatres name until some time after the Terrace opened.

As I noted in my April 25 comment last year, the Terrace was the theater at which Wil-Kin tested its Ultra-Vision system before rolling it out to other theaters under its control. I've been unable to find anything in Boxoffice about a twin with the name Ultra-Vision in Asheville, but such a theater would most likely have been designed by William B. McGehee of Six Associates, the same architect and firm credited with designing the Terrace, as well as the Ultra-Vision theaters in several other cities. McGehee's early Ultra-Vision theater designs apparently all featured oval auditoriums.

One of the founding partners of Six Associates, by the way, was Erle G. Stillwell, who was the principal designer of theaters for the Wilby-Kincey circuit during the 1930s. He continued in that role for many years after joining the Six Associates.

posted by Joe Vogel on Feb 14, 2010 at 5:47am
It was called The Mall Twin by the time I went there, in the late 70s, through the late 80s. It actually lasted less than twenty years, due to mall expansion. It was a GREAT theater - absolutely beautiful in design. I never went to the Terrace Theater, which was apparently very close by? The Dreamland Drive-Inn was just below what became the mall.
posted by Ripshin on Feb 14, 2010 at 11:51am
I had forgotten about the Merrimon Twin! i guess the last film that I saw there was "The Empire Strikes Back" in 1980.

Vogel - I also grew up in Miami, and the Sunny Isles Twin was a spectacular theater. Amazing architecture - even a step above the Ultra-Vision Theaters. The tile work, and color themes....WOW!
posted by Ripshin on Feb 14, 2010 at 11:56am
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