Holiday Triplex

To set a record straight for the books:

The Holiday Theatre opened its doors in the Spring of 1971 under the banner of D&D Enterprises.

This was their first and only new location that was construced by this local chain, being based out of Blackfoot whom their headquarters were located in the old Nuart Theatre.

D&D (DeMortant and Drennin) owned many theatres in Eastern Idaho, being which of the Main in Salmon, the Roxy in St. Anthony, the Romance (Westwood) in Rexburg, the Rio, Centre and the Motor-Vu Dr.In in Idaho Falls, and the Nuart in Blackfoot.

In the early 80's D&D sold out their operations to a firm out of Bozeman, Montana being that of Theatre Operators Incorporated. It was this that the decision of the Holiday to split the single house and adding on another screen to the side to make it a more profitable location as a 3plex.

Business fell to the worse for T.O.I to ask CARMIKE to receive their operations, thus the Holiday became under the CARMIKE banner in as well as for the Romance to change its name to the Westwood with extensive remodeling...and its eventuall closure..and the pullout of CARMIKE recently from Rexburg.

Missed a segment of history: T.O.I. was absorbed by Excellence Theatres in 1988, whom became owners of the Holiday 3plex and that is when the theatre was split to a 3plex since Excellence Theatres were under a massive remodel plan to remodel all of the locations that they acquired during this time. Then, it was in 1991 that Excellence asked CARMIKE to receive their financial situations and thus all of Excellence Theatre locations became under the CARMIKE banner..

The year given for this photo is 1984.

After a few months of trying to survive at $1.50, carmike closed the Holiday 3 around the end of 2006. The neighboring Paramount Twin began operating it in February of 2008 and it is now operating at the same $3.00 ticket price as the Paramount Twin. It was upgraded to all DTS digital sound and completely renovated.

The Plans for the 80's remodel of the Holiday 3 are dated June 14, 1984. It is possible that the remodel was done later (1988) But I would be more inclined to believe it happend in 1984 shortly after the offical plans were drafted to add an auditorium and split the first into two auditoriums.